Sera vs ServiceM8
A straight look at how these tools handle the HVAC, Plumbing, and Electrical front office: answering calls, booking jobs, following up, and keeping records. Capabilities come from each vendor’s own public materials. Reviews are real and linked to their source.
Capabilities, side by side
Each tool is scored on its own terms, by the same set of categories. Hover any cell for the definition and the source behind it.
| Capability | Sera | ServiceM8 |
|---|---|---|
| AI Voice (Inbound) | No* | No* |
| AI Voice (Outbound) | No* | No* |
| SMS Follow-up | No* | Partial* |
| Appointment Booking | Partial* | Partial* |
| Native CRM | Yes | Partial* |
| Payments | Partial* | Partial* |
| Dispatch & Scheduling | Yes | Partial* |
| Review Management | No* | No* |
| Live Human Backup | No* | No* |
| HVAC Trade Templates | Partial* | No* |
| FSM Integrations | Yes | Partial* |
Yes / Partial / No reflect each tool on its own terms, scored from its public materials. Hover a cell for the definition and source. * marks limited evidence.
Pricing model
Pricing changes often and each tool prices differently (per seat, per minute, per call, or usage based). Rather than freeze a number that goes stale, we link straight to each vendor’s own pricing page so you see the current model at the source.
What customers say
Verbatim public reviews, praise and complaints both, each linked to where it was posted. We do not edit or cherry-pick for tone.
Sera
3/5 · 23 reviews“I used to think Sera was good because it was lightweight and easy to use. I liked that it didn't hang up and it was easy to find stuff.”
“I'm frustrated with Sera because it hangs up and the tech is slow.”
“I appreciated the dispatch and calendar schedule features, and it was convenient to move between pages.”
“They haven't added any new features, and the customer support is unresponsive.”
ServiceM8
1.7/5 · 84 reviews“It was relatively easy to get setup with it.”
“Feature-Rich but Buggy and Slow, Disappearing Conversations Hurt Reliability”
“A larger selection of addons that can provide a wealth of integration and flexibility”
“The performance well there were lots of bugs, disappeared saved phone conversations, constantly having to ask main admin to dig deep into ServiceM8 to recover stuff that should have never disappeared in the first place.”
Trade fit
The home service trades each tool is tracked for.
Sera
- HVAC
- Plumbing
- Electrical
ServiceM8
- HVAC
- Plumbing
- Electrical
One of these is ours. Here is the honest pitch.
ServiceAgent is the AI front office built for home service teams. It answers every call, books the job, and keeps your records straight. Try it and judge for yourself.