Sera vs ServiceAgent
Sera is a field service platform, whereas ServiceAgent is an ai front office. The core trade-off for a home service owner is which front office model fits how you answer calls, book jobs, and follow up.
Sarah Mitchell · Senior Staff Writer · How we score comparisons
Frequently asked questions
Straight answers grounded in the public capability matrix and linked sources on this page.
- Which is better for small home service businesses: Sera or ServiceAgent?
- It depends on the front office model you need. Compare Sera and ServiceAgent on AI voice, booking, CRM, and live backup in the capability matrix on this page, then weigh customer reviews and pricing pages linked on this comparison.
- How do Sera and ServiceAgent pricing models differ?
- We do not invent prices on this page. Open each vendor’s pricing link in the Pricing model section to see current public plans, then factor call volume and add-ons.
- Do Sera and ServiceAgent offer AI voice for inbound calls?
- Sera: No. ServiceAgent: Yes. Scored for AI Voice (Inbound). Hover the matrix cells for sourced evidence excerpts.
- Do they integrate with field service platforms like Jobber or ServiceTitan?
- Sera: Yes. ServiceAgent: Yes. Scored for FSM Integrations. Check each vendor’s evidence link for the specific FSM connectors they publish.
- Where can I see alternatives to Sera?
- Browse the Sera alternatives pages linked below this FAQ, plus the Living Grid and methodology for how we score capabilities.
Related: Sera alternatives · Living Grid · Methodology
Capabilities, side by side
Each tool is scored on its own terms, by the same set of categories. Hover any cell for the definition and the source behind it.
| Capability | Sera |  ServiceAgentus |
|---|---|---|
| AI Voice (Inbound) | No* | Yes |
| AI Voice (Outbound) | No* | Partial* |
| SMS Follow-up | No* | Yes |
| Appointment Booking | Partial* | Yes |
| Native CRM | Yes | Yes |
| Payments | Partial* | Yes |
| Dispatch & Scheduling | Yes | Yes |
| Review Management | No* | Yes |
| Live Human Backup | No* | Yes |
| Trade Templates | Partial* | Yes |
| FSM Integrations | Yes | Yes |
Yes / Partial / No reflect each tool on its own terms, scored from its public materials. Hover a cell for the definition and source. * marks limited evidence.
Buyer profile
Industries and qualitative fit from public roster fields. Cost model, automation model, and primary use case appear when verified. Setup, call volume, and starting price stay “not published” unless a comparable plan-price figure is sourced (add-on or feature mentions do not count).
| Profile | Sera | ServiceAgent |
|---|---|---|
| Industries served | HVAC, Plumbing, Electrical | HVAC, Plumbing, Electrical |
| Best for | larger home service operators comparing category leaders; especially operators consolidating field ops and the front office in one platform across HVAC, Plumbing, Electrical. | home service teams evaluating front office software; especially home service teams that want AI to run inbound calls and booking across HVAC, Plumbing, Electrical. |
| Setup time | Not published. Vendors rarely share a comparable figure for this. | Not published. Vendors rarely share a comparable figure for this. |
| Call volume handled | Not published. Vendors rarely share a comparable figure for this. | Not published. Vendors rarely share a comparable figure for this. |
| Cost model | Subscription Detected Jul 7, 2026 | |
| Automation model | Automated software platform (FSM) with human technicians performing the field work, supported by automated dispatching, scheduling, and job tracking tools. Detected Jul 7, 2026 | Automated software (AI agents) performing work autonomously, with human escalation available for complex or high-value calls. Detected Jul 2, 2026 Source |
| Primary use case | Field service management for home services (HVAC, plumbing, electrical) — scheduling, dispatching, job tracking, margin pricing, and customer memberships. Detected Jul 7, 2026 | Answering inbound calls, booking jobs, and dispatching technicians for HVAC and home-service businesses — 24/7 AI receptionist that captures every call, schedules appointments, and keeps the CRM up to date. Detected Jul 2, 2026 Source |
| Pricing (starting) | From 399 USD/month Detected Jul 7, 2026 | Not published. Vendors rarely share a comparable figure for this. |
Pricing model
Pricing changes often and each tool prices differently (per seat, per minute, per call, or usage based). Rather than freeze a number that goes stale, we link straight to each vendor’s own pricing page so you see the current model at the source.
Detailed analysis
Side-by-side notes on automation model, primary use cases, and pricing caveats. Only when each claim is backed by a public source.
Technology vs. human touch
Sera
Automated software platform (FSM) with human technicians performing the field work, supported by automated dispatching, scheduling, and job tracking tools.
“Get more trucks out the door daily with automated dispatching that matches skill, availability, and routes perfectly.”
ServiceAgent
Automated software (AI agents) performing work autonomously, with human escalation available for complex or high-value calls.
“Routes complex calls to the right human — Spots tricky or high-value calls and transfers them to your team with full context on what's going on.”
View source
Primary use cases
Sera
Field service management for home services (HVAC, plumbing, electrical) — scheduling, dispatching, job tracking, margin pricing, and customer memberships.
“While other platforms pile on features, Sera focuses on what actually matters for HVAC, plumbing, and electrical teams... Margin Pricing: See exactly what you earn and spend on every job.”
ServiceAgent
Answering inbound calls, booking jobs, and dispatching technicians for HVAC and home-service businesses — 24/7 AI receptionist that captures every call, schedules appointments, and keeps the CRM up to date.
“Never miss a call again with 24/7 AI-powered call answering.”
View source
Pricing and hidden costs
Sera
$149/month per additional technician beyond the 4 included in the Core Essentials plan.
“Core Essentials $399/month (includes unlimited admins and up to 4 technicians).”
ServiceAgent
Per-action credit overages (top-up credits available anytime above plan allowance); tiered ad management fees (10% Core, 7% Growth, 5% Franchise); per-transaction payment processing fees (e.g. 1.1% + 70¢); per-location add-on fees ($119/mo Growth, $99/mo Franchise); AI ad creative at 5 credits each; AI review reply at 1 credit each.
“Every paid plan includes a monthly allowance of credits. Credits fuel your AI and telecom usage. You can top up anytime. … Invoicing & Tap-to-Pay … Payment Transaction Fee: 1.1% + 70¢ … Ad Launcher (Run Google/Meta Ads) … AI Ad Creative — 5 Credits … AI Review Reply — 1 Credit”
View source
What customers say
Verbatim public reviews, praise and complaints both, each linked to where it was posted. We do not edit or cherry-pick for tone. Ratings appear only from third-party review sources.
Sera
3/5 · 23 reviews“Been amazing best thing that ever happened to my business”
“I find their data management has issues, the mobile app crashes, and login doesn't always work.”
“Focuses on driving and revenue and has everything you need.”
“I'm frustrated with Sera because it hangs up and the tech is slow.”
ServiceAgentus
Sourced public reviews for ServiceAgent are being gathered and will appear here.
Trade fit
The home service trades each tool is tracked for.
Sera
- HVAC
- Plumbing
- Electrical
ServiceAgentus
- HVAC
- Plumbing
- Electrical
Verdict
Who should choose what
Sera (field service platform) vs ServiceAgent (ai front office): pick the model that matches how you want calls handled.
- Choose Sera if you need field service ops (jobs, dispatch, technicians) as the system of record.
- Choose ServiceAgent if you want an AI front office that answers, books, and keeps records in one flow.
One of these is ours. Here is the honest pitch.
ServiceAgent is the AI front office built for home service teams. It answers every call, books the job, and keeps your records straight. Try it and judge for yourself.