Published May 12, 2026 · Last updated October 21, 2026
HVAC in Madison, Wisconsin: 13 Top Pros Ranked (2027)
Quick answer
The top-ranked HVAC provider in Madison is TradeWinds Heating & Air Conditioning Inc. (Madison), with a 5.0★ rating across 223 Google reviews and a ServiceAgent Score of 8.6/10. Also strongly rated: Harker Heating & Cooling and Action Plumbing, Heating, Air Conditioning and Electric, Inc.. See the full ranked list and how each provider scores below.
TL;DR
Ranked: 1. TradeWinds Heating & Air Conditioning Inc. · 2. Harker Heating & Cooling · 3. Action Plumbing, Heating, Air Conditioning and Electric, Inc. · 4. All Comfort Services · 5. Southport Home Services
- 13 verified hvac businesses operate in Madison, Wisconsin - all sourced from active Google Business Profile data.
- Top pick: TradeWinds Heating & Air Conditioning Inc. with a ServiceAgent Score of 8.6/10 (223 reviews, 5.0★ average).
- 3 elite-tier providers (ServiceAgent Score 8.5+) and 0 owner-verified listings.
- Typical cost in Madison: $150 - $4,200 - $385 median for a single-system repair, $7,400 median for a full residential replacement.
- 0 providers offer 24/7 or emergency service for after-hours and weekend calls.
- Always get two written quotes before signing, verify license + insurance, and avoid same-day pressure tactics.
Computed from the providers ranked on this page. Figures update with each data refresh.
At-a-glance: top 11 hvac pros in Madison
Compare the top picks side-by-side. Full reviews of each below.
SA Score = ServiceAgent composite (0–10). Tap a row number to jump to the full review.
How the top HVAC pros compare
The same ServiceAgent Score components that drive the ranking, scored side by side — so you can see at a glance where each provider is strongest.
The criteria we scored against
- 1. Trust (data & verification). Owner-verification, completeness of contact info, and review-volume credibility.
- 2. Recommendation (rating). The Google star rating, Bayesian-shrunk toward the category mean so a few 5-star reviews can't dominate.
- 3. Review depth. How many public reviews back the rating — more reviews, more reliable the signal.
- 4. Score confidence. How much data stands behind the composite score for this provider.
| Provider | Trust (data & verification) | Recommendation (rating) | Review depth | Score confidence |
|---|---|---|---|---|
| TradeWinds Heating & Air Conditioning Inc. | Strong | Strong | Strong | Strong |
| Harker Heating & Cooling | Strong | Strong | Strong | Strong |
| Action Plumbing, Heating, Air Conditioning and Electric, Inc. | Strong | Strong | Strong | Strong |
| All Comfort Services | Strong | Strong | Strong | Strong |
| Southport Home Services | Moderate | Strong | Moderate | Strong |
| Dale's Heating & Air | Moderate | Strong | Moderate | Strong |
| Fowler Heating & Air Conditioning, L.L.C. | Moderate | Strong | Moderate | Strong |
| Gold Star HVACR | Moderate | Strong | Limited | Limited |
How we chose these
We start from every active Google Business Profile in Madison tagged hvac, then score each business on two dimensions:
Trust Score (40% of the composite, 0-10) rewards owner-verified status (claimed listings get a 3-point bump), completeness of contact information (phone, website, address, hours, coordinates, photos, service categories), and review-volume credibility - a provider with 200+ reviews is treated as more trustworthy than a provider with the same star rating but only 5 reviews.
Recommendation Score (60% of the composite, 0-10) is the Google star rating shrunk toward the category mean using a Bayesian prior. Without this step, "5.0 from 2 reviews" would outrank "4.7 from 240 reviews" - which is exactly backwards. The shrinkage prior is set at m=25, meaning providers with fewer than 25 reviews are pulled noticeably toward the category mean (~4.8).
Composite ServiceAgent Score = 0.6 × Recommendation + 0.4 × Trust. We re-compute as new reviews land and as providers claim their listings. The "Last updated" date at the top of this page reflects the most recent data refresh feeding this ranking.
What we deliberately don't do: pay-to-rank, sponsored slots that masquerade as editorial picks, or hide our formula. Sponsored slots (if/when introduced) will be clearly labeled and won't affect editorial ranking.
Full formula on the methodology page.
13 Best HVAC Companies Ranked
Ranked by composite ServiceAgent Score. 13 verified businesses match.
Best for: Quality-first buyers who care more about the satisfaction signal than the cheapest quote.
| Location | Madison, WI · 1412 Parkside Dr Ste 1210 Suite 1210, Madison, WI 53704 |
|---|---|
| Established | Established (high review volume) |
| Specialization | HVAC |
| Rating | 5.0★ across 223 Google reviews |
| Status | Unclaimed listing (Google data) |
| Source | Public Google Business Profile · data as of May 12, 2026 |
The approach
TradeWinds Heating & Air Conditioning Inc. maintains a strong 5.0-star reputation across 223 reviews in Madison, suggesting consistent execution rather than a one-off lucky streak.
- Maintains an active website with service detail.
- Direct phone published - no lead form gatekeeping.
- Active on Google with up-to-date contact info.
✓ Strong review signal
5.0-star average across 223 reviews is in the top 5% of providers in Madison - unusually high satisfaction signal at this volume.
⚠ Watch out for
After-hours and emergency response isn't signaled on the public profile - confirm availability directly if your job is time-sensitive.
Our take
Our top pick in Madison. The 8.6/10 composite comes from a rare combination of review depth (223 reviews), a 5.0-star rating, and complete profile data.
| 24/7 emergency | Not advertised |
|---|---|
| Free estimate | Not advertised |
| Licensed + insured | Not advertised - verify before hiring |
| Phone | (608) 709-1251 |
| Website | kettlemoraineheating.com |
Best for: Homeowners who want one of the most-reviewed hvac names in Madison, with a long public track record.
| Location | Madison, WI · 87 Nob Hill Rd, Madison, WI 53713 |
|---|---|
| Established | Established (very high review volume) |
| Specialization | HVAC |
| Rating | 4.9★ across 1,736 Google reviews |
| Status | Unclaimed listing (Google data) |
| Source | Public Google Business Profile · data as of May 12, 2026 |
The approach
Harker Heating & Cooling has built a high-volume operation in Madison, with 1,736 Google reviews averaging 4.9 stars. That kind of review velocity in a single market typically means a fleet-style operation with multiple crews and a predictable response window.
- Maintains an active website with service detail.
- Direct phone published - no lead form gatekeeping.
- Active on Google with up-to-date contact info.
✓ Strong review signal
4.9-star average across 1,736 reviews is in the top 5% of providers in Madison - unusually high satisfaction signal at this volume.
⚠ Watch out for
After-hours and emergency response isn't signaled on the public profile - confirm availability directly if your job is time-sensitive.
Our take
A top-3 pick in this market on the composite score. Worth a quote alongside #1 to compare response time and pricing on your specific job.
| 24/7 emergency | Not advertised |
|---|---|
| Free estimate | Not advertised |
| Licensed + insured | Not advertised - verify before hiring |
| Phone | (608) 630-9873 |
| Website | harkerheating.com |
Best for: Homeowners who want one of the most-reviewed hvac names in Madison, with a long public track record.
| Location | Madison, WI · 1338 S Midvale Blvd, Madison, WI 53711 |
|---|---|
| Established | Established (very high review volume) |
| Specialization | HVAC |
| Rating | 4.9★ across 1,075 Google reviews |
| Status | Unclaimed listing (Google data) |
| Source | Public Google Business Profile · data as of May 12, 2026 |
The approach
Action Plumbing, Heating, Air Conditioning and Electric, Inc. has built a high-volume operation in Madison, with 1,075 Google reviews averaging 4.9 stars. That kind of review velocity in a single market typically means a fleet-style operation with multiple crews and a predictable response window.
- Maintains an active website with service detail.
- Direct phone published - no lead form gatekeeping.
- Active on Google with up-to-date contact info.
✓ Strong review signal
4.9-star average across 1,075 reviews is in the top 5% of providers in Madison - unusually high satisfaction signal at this volume.
⚠ Watch out for
After-hours and emergency response isn't signaled on the public profile - confirm availability directly if your job is time-sensitive.
Our take
A top-3 pick in this market on the composite score. Worth a quote alongside #1 to compare response time and pricing on your specific job.
| 24/7 emergency | Not advertised |
|---|---|
| Free estimate | Not advertised |
| Licensed + insured | Not advertised - verify before hiring |
| Phone | (608) 291-7148 |
| Website | www.iwantactionnow.com/madison?utm_source=gmb&utm_medium=organic&utm_campaign=GMB+Madison+WI |
Best for: Homeowners who want one of the most-reviewed hvac names in Madison, with a long public track record.
| Location | Madison, WI · 5245 Voges Rd, Madison, WI 53718 |
|---|---|
| Established | Established (very high review volume) |
| Specialization | HVAC |
| Rating | 4.8★ across 3,472 Google reviews |
| Status | Unclaimed listing (Google data) |
| Source | Public Google Business Profile · data as of May 12, 2026 |
The approach
All Comfort Services has built a high-volume operation in Madison, with 3,472 Google reviews averaging 4.8 stars. That kind of review velocity in a single market typically means a fleet-style operation with multiple crews and a predictable response window.
- Maintains an active website with service detail.
- Direct phone published - no lead form gatekeeping.
- Active on Google with up-to-date contact info.
✓ Strong review signal
4.8-star average across 3,472 reviews points to consistent on-time delivery and clear communication.
⚠ Watch out for
After-hours and emergency response isn't signaled on the public profile - confirm availability directly if your job is time-sensitive.
Our take
Ranked here because of high review depth at a strong rating - the kind of provider you can hire without doing 90 minutes of due diligence.
| 24/7 emergency | Not advertised |
|---|---|
| Free estimate | Not advertised |
| Licensed + insured | Not advertised - verify before hiring |
| Phone | (608) 286-3924 |
| Website | www.allcomfortservices.com/?utm_source=google&utm_medium=organic&utm_campaign=GMBListing-Madison-WI |
Best for: Mid-tier hvac jobs where price and quality both matter.
| Location | Madison, WI · 3304 Dairy Dr, Madison, WI 53718 |
|---|---|
| Established | Operating multiple years (moderate review history) |
| Specialization | HVAC |
| Rating | 4.8★ across 176 Google reviews |
| Status | Unclaimed listing (Google data) |
| Source | Public Google Business Profile · data as of May 12, 2026 |
The approach
Southport Home Services maintains a strong 4.8-star reputation across 176 reviews in Madison, suggesting consistent execution rather than a one-off lucky streak.
- Maintains an active website with service detail.
- Direct phone published - no lead form gatekeeping.
- Active on Google with up-to-date contact info.
✓ Strong review signal
4.8-star average across 176 reviews points to consistent on-time delivery and clear communication.
⚠ Watch out for
After-hours and emergency response isn't signaled on the public profile - confirm availability directly if your job is time-sensitive.
Our take
Mid-tier ranking in this market. Quality looks reasonable but isn't a standout vs. the top 3 - use them if you can't get a quote from a higher-ranked provider in time.
| 24/7 emergency | Not advertised |
|---|---|
| Free estimate | Not advertised |
| Licensed + insured | Not advertised - verify before hiring |
| Phone | (608) 903-8549 |
| Website | southportheating.com/?utm_source=google&utm_medium=gbp-madison&se_campaign=GBP-Madison |
Best for: Mid-tier hvac jobs where price and quality both matter.
| Location | Madison, WI · 2001 Freeport Rd, Madison, WI 53711 |
|---|---|
| Established | Operating multiple years (moderate review history) |
| Specialization | HVAC |
| Rating | 4.8★ across 81 Google reviews |
| Status | Unclaimed listing (Google data) |
| Source | Public Google Business Profile · data as of May 12, 2026 |
The approach
Dale's Heating & Air operates in Madison with 81 Google reviews at 4.8 stars - a steady mid-tier signal in our composite scoring.
- Maintains an active website with service detail.
- Direct phone published - no lead form gatekeeping.
- Active on Google with up-to-date contact info.
✓ Strong review signal
4.8-star average across 81 reviews points to consistent on-time delivery and clear communication.
⚠ Watch out for
After-hours and emergency response isn't signaled on the public profile - confirm availability directly if your job is time-sensitive.
Our take
Mid-tier ranking in this market. Quality looks reasonable but isn't a standout vs. the top 3 - use them if you can't get a quote from a higher-ranked provider in time.
| 24/7 emergency | Not advertised |
|---|---|
| Free estimate | Not advertised |
| Licensed + insured | Not advertised - verify before hiring |
| Phone | (608) 845-9353 |
| Website | www.dalesheating.com |
Best for: Mid-tier hvac jobs where price and quality both matter.
| Location | Madison, WI · 2517 Advance Rd Unit E, Madison, WI 53718 |
|---|---|
| Established | Operating multiple years (moderate review history) |
| Specialization | HVAC |
| Rating | 4.8★ across 59 Google reviews |
| Status | Unclaimed listing (Google data) |
| Source | Public Google Business Profile · data as of May 12, 2026 |
The approach
Fowler Heating & Air Conditioning, L.L.C. operates in Madison with 59 Google reviews at 4.8 stars - a steady mid-tier signal in our composite scoring.
- Maintains an active website with service detail.
- Direct phone published - no lead form gatekeeping.
- Active on Google with up-to-date contact info.
✓ Strong review signal
4.8-star average across 59 reviews points to consistent on-time delivery and clear communication.
⚠ Watch out for
After-hours and emergency response isn't signaled on the public profile - confirm availability directly if your job is time-sensitive.
Our take
Mid-tier ranking in this market. Quality looks reasonable but isn't a standout vs. the top 3 - use them if you can't get a quote from a higher-ranked provider in time.
| 24/7 emergency | Not advertised |
|---|---|
| Free estimate | Not advertised |
| Licensed + insured | Not advertised - verify before hiring |
| Phone | (608) 630-8802 |
| Website | fowlerheatingandair.com |
Best for: Mid-tier hvac jobs where price and quality both matter.
| Location | Madison, WI · 4341 Daisy Dr, Madison, WI 53711 |
|---|---|
| Established | Some operating history (limited review volume) |
| Specialization | HVAC |
| Rating | 4.8★ across 45 Google reviews |
| Status | Unclaimed listing (Google data) |
| Source | Public Google Business Profile · data as of May 12, 2026 |
The approach
Gold Star HVACR operates in Madison with 45 Google reviews at 4.8 stars - a steady mid-tier signal in our composite scoring.
- Maintains an active website with service detail.
- Direct phone published - no lead form gatekeeping.
- Active on Google with up-to-date contact info.
✓ Strong review signal
4.8-star average across 45 reviews puts them in the upper tier for hvac providers in Madison.
⚠ Watch out for
After-hours and emergency response isn't signaled on the public profile - confirm availability directly if your job is time-sensitive.
Our take
Ranks in the middle of the pack mainly because review volume is still building. The rating itself is strong; treat them as a "worth a quote" rather than a default pick.
| 24/7 emergency | Not advertised |
|---|---|
| Free estimate | Not advertised |
| Licensed + insured | Not advertised - verify before hiring |
| Phone | (608) 259-0913 |
| Website | www.willieheatingcooling.com |
Best for: Buyers willing to try a newer entrant with strong early reviews.
| Location | Madison, WI · 6400 Edna Taylor Park way Monona, Madison, WI 53716 |
|---|---|
| Established | Some operating history (limited review volume) |
| Specialization | HVAC |
| Rating | 4.5★ across 24 Google reviews |
| Status | Unclaimed listing (Google data) |
| Source | Public Google Business Profile · data as of May 12, 2026 |
The approach
Just In Time Refrigeration, LLC is a smaller or newer entrant in Madison with 24 public reviews so far. The smaller sample makes the 4.5-star rating less statistically reliable - worth a phone call to gauge fit before committing.
- Maintains an active website with service detail.
- Direct phone published - no lead form gatekeeping.
- Active on Google with up-to-date contact info.
✓ Strong review signal
4.5-star average across 24 reviews puts them in the upper tier for hvac providers in Madison.
⚠ Watch out for
Low review volume makes the rating statistically noisy. Get references from 2-3 recent jobs before signing.
Our take
Ranks in the middle of the pack mainly because review volume is still building. The rating itself is strong; treat them as a "worth a quote" rather than a default pick.
| 24/7 emergency | Not advertised |
|---|---|
| Free estimate | Not advertised |
| Licensed + insured | Not advertised - verify before hiring |
| Phone | (608) 838-1314 |
| Website | justintimeref.net |
Best for: Buyers willing to try a newer entrant with strong early reviews.
| Location | Madison, WI · 307 W Mifflin St, Madison, WI 53703 |
|---|---|
| Established | Some operating history (limited review volume) |
| Specialization | HVAC |
| Rating | 5.0★ across 11 Google reviews |
| Status | Unclaimed listing (Google data) |
| Source | Public Google Business Profile · data as of May 12, 2026 |
The approach
Madison Heating & Air Conditioning is a smaller or newer entrant in Madison with 11 public reviews so far. The smaller sample makes the 5.0-star rating less statistically reliable - worth a phone call to gauge fit before committing.
- Direct phone published - no lead form gatekeeping.
- Active on Google with up-to-date contact info.
- Active on Google with up-to-date contact info.
✓ Strong review signal
5.0-star average across 11 reviews puts them in the upper tier for hvac providers in Madison.
⚠ Watch out for
Low review volume makes the rating statistically noisy. Get references from 2-3 recent jobs before signing.
Our take
Ranks in the middle of the pack mainly because review volume is still building. The rating itself is strong; treat them as a "worth a quote" rather than a default pick.
| 24/7 emergency | Not advertised |
|---|---|
| Free estimate | Not advertised |
| Licensed + insured | Not advertised - verify before hiring |
| Phone | (608) 454-4844 |
| Website | — |
Showing 10 of 13.
How to choose a HVAC pro
The ranking does the research; these five checks help you turn the shortlist into the right hire.
- 1
Start with the top of the ranking, not an ad
The providers ranked highest in Madison earned it on review depth, rating, and data completeness — not on ad spend. Shortlist two or three from the top before you start calling.
- 2
Get two or three quotes in writing
Pricing for HVAC work varies by scope and local market. Written quotes from a few shortlisted pros let you compare apples to apples and spot an outlier before you commit.
- 3
Read the most recent reviews, not just the average
A strong average can hide a recent slide in quality. Sort reviews by newest and look for how the business handles problems — a thoughtful reply to a bad review often tells you more than the star count.
- 4
Confirm licensing, insurance, and scope before work starts
Ask for the license number and proof of insurance, and get the full scope of work plus any parts/labor warranty in writing before any HVAC job begins. Verify the license on your state board if the work is significant.
- 5
Match the provider to your actual job
A high-volume operator is great for a routine job; a smaller specialist may be a better fit for an unusual one. Use the scorecard above to pick for your situation, not just the overall rank.
Trends this quarter
Pricing, demand, and provider trends — pulled from our Q4 2026 hvac report.
- 12 hvac providers tracked in Madison this quarter, with an average ServiceAgent Score of 8.1/10.
- 3 elite-tier providers (Score ≥ 8.5/10), and an average Google rating of 4.82★.
- Total review volume changed by +6.4% quarter-over-quarter — a leading indicator of local hvac demand.
- Median quote price moved -0.8% vs. the previous quarter for typical hvac jobs.
- 0% of providers are owner-verified (-1% QoQ).
Source: ServiceAgent HVAC trends in Madison, Q4 2026. Quarterly methodology and full commentary available in the full report.
Local context
$Madison sits in $Wisconsin's broader hvac services market, which our data suggests has 13 actively-operating providers within the city limits and surrounding metro. The competitive density is high enough that licensed, insured operators differentiate primarily on response time, warranty terms, and price transparency - not on basic competence.
Pricing drivers in Madison
- System age (units over 10 years are more likely to need replacement vs. repair)
- Refrigerant type (R-22 systems cost 2-3× more to service than R-410A)
- Job timing (peak summer + after-hours both carry premiums)
- Permit + inspection requirements (city-dependent)
What to verify before signing
- Licensed in your state (verify on the state contractor board)
- Carries general liability + worker's comp insurance
- Provides itemized written estimate before work begins
- Offers at least a 1-year warranty on parts AND labor
- Is NATE-certified or factory-trained on your unit's brand
Red flags to walk away from
- ⚠️ Refuses to put the diagnostic fee in writing before arriving
- ⚠️ Pushes "full system replacement" without showing you the failing part
- ⚠️ Charges over $200 just to drive out without a price band quoted in advance
- ⚠️ No EPA Section 608 certification on file (required to handle refrigerant)
When demand peaks in Madison for hvac
12-month demand index (100 = annual average). Peaks in July, troughs in October. Book in the trough months to lock lower rates.
Demand-index methodology: derived from Google Trends + industry-survey data, indexed to 100 as the rolling 12-month average. Local market may vary 10-25%.
Pricing: what hvac costs
Quick budget estimates by job type. Use these as a planning sanity-check, not as a firm quote.
| Job | Low | High |
|---|---|---|
| Diagnostic visit | $75 | $200 |
| Refrigerant recharge (per pound) | $300 | $600 |
| Capacitor replacement | $100 | $350 |
| Compressor replacement | $1,200 | $2,800 |
| Full system replacement (per ton) | $6,300 | $9,000 |
Estimates based on industry-average labor + materials, adjusted for local market. Get at least two written quotes from providers above before signing.
What to know about hiring HVAC
HVAC work ranges from a quick repair to a full system replacement, and the right pro depends on the job.
What drives the price
System size (tonnage), SEER efficiency rating, ductwork condition, and whether it's a repair, replacement, or new install.
What to check
EPA 608 certification, manufacturer certifications (Trane, Carrier, Lennox), and whether they do a load calculation rather than just swapping like-for-like.
When to call
Before peak summer or winter — emergency and after-hours work costs more, and the best crews book out in heat waves.
Why trust this list
When you need hvac work done in Madison, the first hour of research is usually the most expensive part - reading reviews, decoding marketing claims, and trying to figure out who's actually a licensed pro vs. someone with a truck and a Google listing. This page is meant to compress that hour into about five minutes.
We've cataloged every active hvac business in Madison, Wisconsin (13 total) and ranked them by a single composite ServiceAgent Score - a weighted blend of *trust signals* (data quality, verification status, review-volume credibility) and *quality signals* (rating, review count, response time). The result is a list where high-volume, well-reviewed, complete-data providers float to the top, and where a "5-star from 3 reviews" outfit doesn't get to outrank a 4.7★ provider with 240 reviews.
Below: the ranked list (top 13), followed by what to look for, what each project usually costs in Madison, the red flags that should make you walk, and a methodology section that shows our exact formula. If you run one of these businesses, the Claim your listing banner near the bottom takes you through a 2-minute verification flow to get a green badge, edit your description, and bump your placement.
Frequently asked questions
10 common questions about hiring a hvac pro in this area.
Who is the best hvac provider in Madison, Wisconsin?
Based on our composite scoring, TradeWinds Heating & Air Conditioning Inc. ranks #1 with a ServiceAgent Score of 8.6/10 (223 reviews, 5.0★). Harker Heating & Cooling ranks #2 (8.5/10) and Action Plumbing, Heating, Air Conditioning and Electric, Inc. ranks #3 (8.5/10). These rankings refresh as new reviews come in.
How much does hvac service cost in Madison?
Costs in Madison for hvac work span $150 - $4,200 depending on scope. $385 median for a single-system repair, $7,400 median for a full residential replacement. Always get at least two written, itemized estimates before committing - prices vary 30-50% between providers for the exact same scope.
What drives the price difference between hvac providers?
Several factors:
• System age (units over 10 years are more likely to need replacement vs. repair) • Refrigerant type (R-22 systems cost 2-3× more to service than R-410A) • Job timing (peak summer + after-hours both carry premiums) • Permit + inspection requirements (city-dependent)
Providers that quote without seeing the job are often the most expensive in the end - the "estimate" turns into a much higher final bill after they arrive.
What should I look for when hiring a hvac pro in Madison?
Use this checklist before signing anything:
• Licensed in your state (verify on the state contractor board) • Carries general liability + worker's comp insurance • Provides itemized written estimate before work begins • Offers at least a 1-year warranty on parts AND labor • Is NATE-certified or factory-trained on your unit's brand
If the provider can't or won't meet these, walk. There's no shortage of pros in Madison - we've cataloged 13 of them on this page alone.
What are red flags to avoid when hiring hvac in Madison?
The patterns we see most often in disputes:
• ⚠️ Refuses to put the diagnostic fee in writing before arriving • ⚠️ Pushes "full system replacement" without showing you the failing part • ⚠️ Charges over $200 just to drive out without a price band quoted in advance • ⚠️ No EPA Section 608 certification on file (required to handle refrigerant)
Any one of these is grounds to politely end the conversation and move to the next provider on this list.
Are these hvac listings verified?
All 13 listings are pulled from active Google Business Profile data, which means each business has confirmed its location, name, and contact details with Google. Providers with a green Verified badge have additionally completed our owner-claim flow, confirming they control the business phone number and email. As of the latest refresh, 0 of these 13 listings are ServiceAgent-verified.
How does the ServiceAgent Score work?
It's a 0-10 composite of two underlying scores: a Trust Score (40% weight) that rewards data quality + verification + review-volume credibility, and a Recommendation Score (60% weight) that is the Google rating Bayesian-shrunk toward the category mean. The shrinkage prevents low-review providers from dominating purely by chance. Full formula on the methodology page.
Can I get free quotes from multiple hvac providers at once?
Each listing card has a View profile button that takes you to the provider's full detail page, where you can see their direct contact info and call, message, or visit their website. ServiceAgent doesn't yet aggregate quote requests across providers - that's coming in a future release. For now, contact your top 2-3 providers directly; they should respond within their stated response-time window.
Why does the ranking change between visits?
Two reasons. First, new reviews land continuously on Google Business Profiles, and we re-compute scores as the underlying data refreshes. Second, when a provider claims their listing, the Trust Score component bumps - which can shift the composite ranking. The "Last updated" date at the top of this page is the timestamp of the most recent re-compute.
I'm a business owner - how do I get my listing on this page?
If your business has an active Google Business Profile in Madison tagged hvac, it should already be here. If you don't see it, your GBP listing may be inactive, missing a category, or your location data may be ambiguous - email us at help@serviceagent.ai and we'll investigate. To claim and edit an existing listing, scroll to the "Own a business in this list?" banner near the bottom of this page.
Reports & insights
Pricing, demand, and provider trends for Madison — refreshed quarterly.
HVAC trends in Madison, Q4 2026
Pricing, demand, and review-volume trends for hvac providers in Madison.
Home-service trends in Madison, Alabama (Q4 2026)
Across every category, here's what's changing in the Madison home-service market this quarter.
State of HVAC in Wisconsin, Q4 2026
Pricing trends, demand signals, and elite-tier shifts for hvac providers across Wisconsin.
State of home services in Wisconsin, Q4 2026
Pricing, demand, and provider trends across every home-service category in Wisconsin.
State of Construction in Wisconsin, Q4 2026
Pricing trends, demand signals, and elite-tier shifts for construction providers across Wisconsin.
State of Plumbing in Wisconsin, Q4 2026
Pricing trends, demand signals, and elite-tier shifts for plumbing providers across Wisconsin.
Verify any provider's license in Wisconsin
Always confirm a contractor is in good standing before hiring. Wisconsin uses the Wisconsin Department of Safety and Professional Services (DSPS). Search by license number, business name, or address.
Own a business in this list? Claim it free.
Get a verified green badge, edit your description, upload real photos, and bump your placement in this and 11 other category lists. Takes under 2 minutes.
- ✓Verified badge next to your name
- ✓Edit services, hours, photos, description
- ✓Boosted ranking in claimed-only sort
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- ✓No fee, no card required
- ✓2-minute phone-based verification
Fill out the verification form right here. We'll match it to your Google Business Profile and confirm by phone within one business day.
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Recaptures unbooked quotes the same day. No prompts required.
CRM-ready notes
Every call logged with summary, intent, and follow-up actions.
No credit card · Cancel anytime · 30-day money-back guarantee
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About the author
Written by
Growth & Product Marketing, ServiceAgent
Shaambhav Shankar works in product marketing at SaaS Labs, the company behind ServiceAgent, and describes himself as a marketing generalist with six years of experience in SaaS. He studied at Symbiosis International University and is based in the Greater Delhi Area. He writes the bulk of the ServiceAgent blog, covering call answering, CRM and the operational side of running a home services business, and authors and maintains the ServiceAgent Directory rankings.
Credentials
- Symbiosis International University (2016-2019)
- Digital Marketing, Google India (2020)
- Financial Modelling and Valuation, Ernst & Young (2019)
- Building with the Claude API, Anthropic (2026)
- AI Fluency for Builders, Anthropic (2026)
- Introduction to Model Context Protocol, Anthropic (2026)
Greater Delhi Area, India · 6 years experience
Every ranking on this page is written and maintained by Shaambhav Shankar, who owns the ranking methodology and verifies each provider listing against public data. No pay-to-rank, no sponsored placements. Read our methodology →
Update history
- October 21, 2026 — Latest ranking refresh. Composite ServiceAgent Scores recomputed from current Google review data.