Best Home-Service Pros in Wisconsin: 41 Top Businesses (2026)
289 verified home-service businesses across 40 Wisconsin cities and 8 categories, ranked by ServiceAgent Score. Real reviews, transparent methodology, no pay-to-rank.
TL;DR
- 289 verified home-service businesses across 40 cities in Wisconsin and 8 service categories.
- Top pick: Third Coast HVAC, AC & Furnace Repair (Brookfield, HVAC) - ServiceAgent Score 8.8/10.
- 58 elite-tier providers (ServiceAgent Score ≥ 8.5/10) and 0 owner-verified listings in Wisconsin.
- 0 providers offer 24/7 or emergency service across Wisconsin.
- Top metros: Milwaukee (88 pros), West Milwaukee (2 pros), West Allis (13 pros), Bayside (1 pros), Brookfield (8 pros).
- For a service-specific or city-specific shortlist, drill into the related pages section.
Why trust this list
Wisconsin has 289 home-service providers across 40 cities and 8 categories. That's too many to research one-by-one, and a generic Google search doesn't separate the 58 elite-tier operators from the rest.
This page is the state-wide overview - top 25 across all home-service categories, ranked by composite ServiceAgent Score (a weighted blend of Trust and Recommendation Scores). It's most useful for "who's the best in Wisconsin?" curiosity searches and as a jumping-off point into the city-specific or service-specific rankings.
For an actionable shortlist, drill into your city in the related links section (each city has its own ranking, FAQ, and cost benchmarks) or into a specific service (HVAC, Plumbing, Roofing, etc.) for a category-wide Wisconsin ranking.
At-a-glance: top 11 home services pros in Wisconsin
Compare the top picks side-by-side. Full reviews of each below.
SA Score = ServiceAgent composite (0–10). Tap a row number to jump to the full review.
How we chose these
We rank every active provider in every active home-service business in Wisconsin by a composite ServiceAgent Score (0-10) made up of two components:
Trust Score (40%) - rewards owner-verified status, completeness of contact info, presence of hours/coordinates/photos, and review-volume credibility.
Recommendation Score (60%) - Google rating Bayesian-shrunk toward the category mean using a 25-review prior so high-volume providers can't be dethroned by 5-star outliers.
Composite ServiceAgent Score = 0.6 × Recommendation + 0.4 × Trust. We re-compute as new reviews land and as providers claim their listings. The "Last updated" date at the top of this page reflects the most recent data refresh.
What we deliberately don't do: pay-to-rank, sponsored slots that masquerade as editorial picks, or hide our formula. Sponsored slots (if/when introduced) will be clearly labeled and won't affect editorial ranking.
Full formula on the methodology page.
41 Best Home-Service Companies Ranked
Ranked by composite ServiceAgent Score. For state- or city-specific rankings, browse the related pages below.
Best for: Quality-first buyers who care more about the satisfaction signal than the cheapest quote.
| Location | Brookfield, WI · 120 Bishops Way, Brookfield, WI 53005 |
|---|---|
| Established | Established (high review volume) |
| Specialization | HVAC contractor |
| Rating | 5.0★ across 438 Google reviews |
| Status | Unclaimed listing (Google data) |
The approach
Third Coast HVAC, AC & Furnace Repair maintains a strong 5.0-star reputation across 438 reviews in Brookfield, suggesting consistent execution rather than a one-off lucky streak.
- Maintains an active website with service detail.
- Direct phone published - no lead form gatekeeping.
- Active on Google with up-to-date contact info.
✓ Strong review signal
5.0-star average across 438 reviews is in the top 5% of providers in Brookfield - unusually high satisfaction signal at this volume.
⚠ Watch out for
After-hours and emergency response isn't signaled on the public profile - confirm availability directly if your job is time-sensitive.
Our take
Our top pick. The composite score (8.8/10) reflects a rare combination of review depth, rating, and data completeness. Hard to argue with the data.
| 24/7 emergency | Not advertised |
|---|---|
| Free estimate | Not advertised |
| Licensed + insured | Not advertised - verify before hiring |
| Phone | (262) 264-8626 |
| Website | thirdcoast-hvac.com |
Best for: Quality-first buyers who care more about the satisfaction signal than the cheapest quote.
| Location | Greendale, WI · 6600 Industrial Loop, Greendale, WI 53129 |
|---|---|
| Established | Established (high review volume) |
| Specialization | Roofing contractor |
| Rating | 5.0★ across 351 Google reviews |
| Status | Unclaimed listing (Google data) |
The approach
All Season Roofing maintains a strong 5.0-star reputation across 351 reviews in Greendale, suggesting consistent execution rather than a one-off lucky streak.
- Maintains an active website with service detail.
- Direct phone published - no lead form gatekeeping.
- Active on Google with up-to-date contact info.
✓ Strong review signal
5.0-star average across 351 reviews is in the top 5% of providers in Greendale - unusually high satisfaction signal at this volume.
⚠ Watch out for
After-hours and emergency response isn't signaled on the public profile - confirm availability directly if your job is time-sensitive.
Our take
A solid top-3 pick. Worth getting a quote from alongside #1 to compare response times and pricing on your specific job.
| 24/7 emergency | Not advertised |
|---|---|
| Free estimate | Not advertised |
| Licensed + insured | Not advertised - verify before hiring |
| Phone | (414) 517-9528 |
| Website | allseasonroofingwi.com/?utm_campaign=gmb |
Best for: Quality-first buyers who care more about the satisfaction signal than the cheapest quote.
| Location | Milwaukee, WI · 2865 S 67th St, Milwaukee, WI 53219 |
|---|---|
| Established | Established (high review volume) |
| Specialization | Roofing contractor |
| Rating | 5.0★ across 247 Google reviews |
| Status | Unclaimed listing (Google data) |
The approach
Modern Exterior Roofing maintains a strong 5.0-star reputation across 247 reviews in Milwaukee, suggesting consistent execution rather than a one-off lucky streak.
- Maintains an active website with service detail.
- Direct phone published - no lead form gatekeeping.
- Active on Google with up-to-date contact info.
✓ Strong review signal
5.0-star average across 247 reviews is in the top 5% of providers in Milwaukee - unusually high satisfaction signal at this volume.
⚠ Watch out for
After-hours and emergency response isn't signaled on the public profile - confirm availability directly if your job is time-sensitive.
Our take
A solid top-3 pick. Worth getting a quote from alongside #1 to compare response times and pricing on your specific job.
| 24/7 emergency | Not advertised |
|---|---|
| Free estimate | Not advertised |
| Licensed + insured | Not advertised - verify before hiring |
| Phone | (262) 240-6454 |
| Website | www.modernexteriorroofing.com/?utm_source=google&utm_medium=organic&utm_campaign=gmb_milwaukee |
Best for: Quality-first buyers who care more about the satisfaction signal than the cheapest quote.
| Location | Milwaukee, WI · 8035 N Port Washington Rd, Milwaukee, WI 53217 |
|---|---|
| Established | Established (high review volume) |
| Specialization | Roofing contractor |
| Rating | 5.0★ across 243 Google reviews |
| Status | Unclaimed listing (Google data) |
The approach
Billy Goat Roofing maintains a strong 5.0-star reputation across 243 reviews in Milwaukee, suggesting consistent execution rather than a one-off lucky streak.
- Maintains an active website with service detail.
- Direct phone published - no lead form gatekeeping.
- Active on Google with up-to-date contact info.
✓ Strong review signal
5.0-star average across 243 reviews is in the top 5% of providers in Milwaukee - unusually high satisfaction signal at this volume.
⚠ Watch out for
After-hours and emergency response isn't signaled on the public profile - confirm availability directly if your job is time-sensitive.
Our take
Ranked here because of high review depth at a strong rating - the kind of provider you can hire without doing 90 minutes of due diligence.
| 24/7 emergency | Not advertised |
|---|---|
| Free estimate | Not advertised |
| Licensed + insured | Not advertised - verify before hiring |
| Phone | (414) 426-7885 |
| Website | www.billygoatroofing.com |
Best for: Quality-first buyers who care more about the satisfaction signal than the cheapest quote.
| Location | New Berlin, WI · 4985 S Sunny Slope Rd, New Berlin, WI 53151 |
|---|---|
| Established | Established (high review volume) |
| Specialization | Roofing contractor |
| Rating | 5.0★ across 242 Google reviews |
| Status | Unclaimed listing (Google data) |
The approach
Smart Roofing & Sheet Metal Company maintains a strong 5.0-star reputation across 242 reviews in New Berlin, suggesting consistent execution rather than a one-off lucky streak.
- Maintains an active website with service detail.
- Direct phone published - no lead form gatekeeping.
- Active on Google with up-to-date contact info.
✓ Strong review signal
5.0-star average across 242 reviews is in the top 5% of providers in New Berlin - unusually high satisfaction signal at this volume.
⚠ Watch out for
After-hours and emergency response isn't signaled on the public profile - confirm availability directly if your job is time-sensitive.
Our take
Ranked here because of high review depth at a strong rating - the kind of provider you can hire without doing 90 minutes of due diligence.
| 24/7 emergency | Not advertised |
|---|---|
| Free estimate | Not advertised |
| Licensed + insured | Not advertised - verify before hiring |
| Phone | (414) 529-9549 |
| Website | www.smartroofingandsheetmetal.com |
Best for: Homeowners who want a high-volume operator with a long, consistent track record.
| Location | Delafield, WI · W325 S1767, Mickle Rd, Delafield, WI 53018 |
|---|---|
| Established | Established (very high review volume) |
| Specialization | HVAC contractor |
| Rating | 4.9★ across 4,205 Google reviews |
| Status | Unclaimed listing (Google data) |
The approach
Kettle Moraine Heating & Air Conditioning, LLC has built a high-volume operation in Delafield, with 4,205 Google reviews averaging 4.9 stars. That kind of review velocity in a single market typically means a fleet-style operation with multiple crews and a predictable response window.
- Maintains an active website with service detail.
- Direct phone published - no lead form gatekeeping.
- Active on Google with up-to-date contact info.
✓ Strong review signal
4.9-star average across 4,205 reviews is in the top 5% of providers in Delafield - unusually high satisfaction signal at this volume.
⚠ Watch out for
After-hours and emergency response isn't signaled on the public profile - confirm availability directly if your job is time-sensitive.
Our take
Ranked here because of high review depth at a strong rating - the kind of provider you can hire without doing 90 minutes of due diligence.
| 24/7 emergency | Not advertised |
|---|---|
| Free estimate | Not advertised |
| Licensed + insured | Not advertised - verify before hiring |
| Phone | (262) 397-9500 |
| Website | www.kettlemoraineheating.com |
Best for: Homeowners who want a high-volume operator with a long, consistent track record.
| Location | New Berlin, WI · 17020 W National Ave, New Berlin, WI 53151 |
|---|---|
| Established | Established (very high review volume) |
| Specialization | HVAC contractor |
| Rating | 4.9★ across 1,737 Google reviews |
| Status | Unclaimed listing (Google data) |
The approach
Thielmann Heating, Cooling & Plumbing has built a high-volume operation in New Berlin, with 1,737 Google reviews averaging 4.9 stars. That kind of review velocity in a single market typically means a fleet-style operation with multiple crews and a predictable response window.
- Maintains an active website with service detail.
- Direct phone published - no lead form gatekeeping.
- Active on Google with up-to-date contact info.
✓ Strong review signal
4.9-star average across 1,737 reviews is in the top 5% of providers in New Berlin - unusually high satisfaction signal at this volume.
⚠ Watch out for
After-hours and emergency response isn't signaled on the public profile - confirm availability directly if your job is time-sensitive.
Our take
Ranked here because of high review depth at a strong rating - the kind of provider you can hire without doing 90 minutes of due diligence.
| 24/7 emergency | Not advertised |
|---|---|
| Free estimate | Not advertised |
| Licensed + insured | Not advertised - verify before hiring |
| Phone | (262) 600-3027 |
| Website | thielmannheating.com/new-berlin?utm_source=gmb&utm_medium=organic&utm_campaign=GMB+New+Berlin+WI |
Best for: Homeowners who want a high-volume operator with a long, consistent track record.
| Location | Brookfield, WI · 2840 N Brookfield Rd Ste 2, Brookfield, WI 53045 |
|---|---|
| Established | Established (very high review volume) |
| Specialization | HVAC contractor |
| Rating | 4.9★ across 1,145 Google reviews |
| Status | Unclaimed listing (Google data) |
The approach
Quality Heating, Cooling, Plumbing & Electric has built a high-volume operation in Brookfield, with 1,145 Google reviews averaging 4.9 stars. That kind of review velocity in a single market typically means a fleet-style operation with multiple crews and a predictable response window.
- Maintains an active website with service detail.
- Direct phone published - no lead form gatekeeping.
- Active on Google with up-to-date contact info.
✓ Strong review signal
4.9-star average across 1,145 reviews is in the top 5% of providers in Brookfield - unusually high satisfaction signal at this volume.
⚠ Watch out for
After-hours and emergency response isn't signaled on the public profile - confirm availability directly if your job is time-sensitive.
Our take
Ranked here because of high review depth at a strong rating - the kind of provider you can hire without doing 90 minutes of due diligence.
| 24/7 emergency | Not advertised |
|---|---|
| Free estimate | Not advertised |
| Licensed + insured | Not advertised - verify before hiring |
| Phone | (262) 421-4623 |
| Website | qualityheating.com/?utm_campaign=gmb |
Best for: Homeowners who want a high-volume operator with a long, consistent track record.
| Location | Muskego, WI · S82W19246 Apollo Dr Unit B, Muskego, WI 53150 |
|---|---|
| Established | Established (very high review volume) |
| Specialization | HVAC contractor |
| Rating | 4.9★ across 1,093 Google reviews |
| Status | Unclaimed listing (Google data) |
The approach
1st Choice Heating & Cooling has built a high-volume operation in Muskego, with 1,093 Google reviews averaging 4.9 stars. That kind of review velocity in a single market typically means a fleet-style operation with multiple crews and a predictable response window.
- Maintains an active website with service detail.
- Direct phone published - no lead form gatekeeping.
- Active on Google with up-to-date contact info.
✓ Strong review signal
4.9-star average across 1,093 reviews is in the top 5% of providers in Muskego - unusually high satisfaction signal at this volume.
⚠ Watch out for
After-hours and emergency response isn't signaled on the public profile - confirm availability directly if your job is time-sensitive.
Our take
Ranked here because of high review depth at a strong rating - the kind of provider you can hire without doing 90 minutes of due diligence.
| 24/7 emergency | Not advertised |
|---|---|
| Free estimate | Not advertised |
| Licensed + insured | Not advertised - verify before hiring |
| Phone | (262) 539-0837 |
| Website | 1stchoiceheating.com |
Best for: Homeowners who want a high-volume operator with a long, consistent track record.
| Location | Milwaukee, WI · 6530 W Forest Home Ave, Milwaukee, WI 53220 |
|---|---|
| Established | Established (very high review volume) |
| Specialization | HVAC contractor |
| Rating | 4.9★ across 938 Google reviews |
| Status | Unclaimed listing (Google data) |
The approach
Nimmer Heating & Air Conditioning, Inc. has built a high-volume operation in Milwaukee, with 938 Google reviews averaging 4.9 stars. That kind of review velocity in a single market typically means a fleet-style operation with multiple crews and a predictable response window.
- Maintains an active website with service detail.
- Direct phone published - no lead form gatekeeping.
- Active on Google with up-to-date contact info.
✓ Strong review signal
4.9-star average across 938 reviews is in the top 5% of providers in Milwaukee - unusually high satisfaction signal at this volume.
⚠ Watch out for
After-hours and emergency response isn't signaled on the public profile - confirm availability directly if your job is time-sensitive.
Our take
Ranked here because of high review depth at a strong rating - the kind of provider you can hire without doing 90 minutes of due diligence.
| 24/7 emergency | Not advertised |
|---|---|
| Free estimate | Not advertised |
| Licensed + insured | Not advertised - verify before hiring |
| Phone | (414) 500-4445 |
| Website | nimmerheating.com |
Showing 10 of 41.
Trends this quarter
Pricing, demand, and provider trends — pulled from our Q4 2026 regional report.
- 289 providers tracked in Wisconsin this quarter, with an average ServiceAgent Score of 8.0/10.
- 58 elite-tier providers (Score ≥ 8.5/10), and an average Google rating of 4.72★.
- Total review volume changed by +0.2% quarter-over-quarter — a leading indicator of local demand.
- Median quote price moved +1.1% vs. the previous quarter.
- 0% of providers are owner-verified (+1.4% QoQ).
Source: ServiceAgent State of home services in Wisconsin, Q4 2026. Quarterly methodology and full commentary available in the full report.
When demand peaks in Wisconsin for home services
12-month demand index (100 = annual average). Peaks in July, troughs in January. Book in the trough months to lock lower rates.
Demand-index methodology: derived from Google Trends + industry-survey data, indexed to 100 as the rolling 12-month average. Local market may vary 10-25%.
Who are the highest-rated home-service businesses in Wisconsin?
Based on composite ServiceAgent Score, Third Coast HVAC, AC & Furnace Repair in Brookfield (HVAC) ranks #1 (8.8/10). All Season Roofing (Greendale, Roofing) and Modern Exterior Roofing (Milwaukee, Roofing) round out the top 3 statewide.
Which cities are covered in Wisconsin?
We currently rank 40 cities in Wisconsin. Largest by listing count: Milwaukee (88 pros); West Milwaukee (2 pros); West Allis (13 pros); Bayside (1 pros); Brookfield (8 pros); Menomonee Falls (3 pros); Brown Deer (1 pros); Cudahy (5 pros). Each city has its own dedicated page with a category-aware ranking, cost benchmarks, and FAQs.
What service categories are covered in Wisconsin?
8 home-service categories: Construction, Plumbing, Electricians, HVAC, Roofing, Landscaping, Garage Door, Solar. Each has a state-wide ranking and a city-by-city breakdown.
How does the ServiceAgent Score work?
It's a 0-10 composite of a Trust Score (40% - data quality + verification + review-volume credibility) and a Recommendation Score (60% - Google rating Bayesian-shrunk toward the category mean using a 25-review prior). Full formula on the methodology page.
Are these listings verified?
Every listing is pulled from active Google Business Profile data. 0 of these 289 Wisconsin listings are currently ServiceAgent-verified (owners completed our claim flow). Verified listings get a green badge in the ranking.
Frequently asked questions
7 common questions about hiring a home services pro in this area.
Who are the highest-rated home-service businesses in Wisconsin?
Based on composite ServiceAgent Score, Third Coast HVAC, AC & Furnace Repair in Brookfield (HVAC) ranks #1 (8.8/10). All Season Roofing (Greendale, Roofing) and Modern Exterior Roofing (Milwaukee, Roofing) round out the top 3 statewide.
Which cities are covered in Wisconsin?
We currently rank 40 cities in Wisconsin. Largest by listing count: Milwaukee (88 pros); West Milwaukee (2 pros); West Allis (13 pros); Bayside (1 pros); Brookfield (8 pros); Menomonee Falls (3 pros); Brown Deer (1 pros); Cudahy (5 pros). Each city has its own dedicated page with a category-aware ranking, cost benchmarks, and FAQs.
What service categories are covered in Wisconsin?
8 home-service categories: Construction, Plumbing, Electricians, HVAC, Roofing, Landscaping, Garage Door, Solar. Each has a state-wide ranking and a city-by-city breakdown.
How does the ServiceAgent Score work?
It's a 0-10 composite of a Trust Score (40% - data quality + verification + review-volume credibility) and a Recommendation Score (60% - Google rating Bayesian-shrunk toward the category mean using a 25-review prior). Full formula on the methodology page.
Are these listings verified?
Every listing is pulled from active Google Business Profile data. 0 of these 289 Wisconsin listings are currently ServiceAgent-verified (owners completed our claim flow). Verified listings get a green badge in the ranking.
How is this list different from a regular Google search?
Three differences. (1) Methodology is public - we show the exact formula, weight, and Bayesian-shrinkage prior. (2) No pay-to-rank - sponsored slots (if/when introduced) are clearly labeled and excluded from editorial ranking. (3) Cross-category and cross-city - this page shows the highest-rated providers in Wisconsin regardless of where they're based, ranked by a single comparable score.
How do I get my Wisconsin business added?
If your business has an active Google Business Profile in Wisconsin, it should already be here. If you don't see it, email help@serviceagent.ai. To claim and edit an existing listing, scroll to the "Run a business in this list?" panel.
Reports & insights
Pricing, demand, and provider trends for Wisconsin — refreshed quarterly.
State of home services in Wisconsin, Q4 2026
Pricing, demand, and provider trends across every home-service category in Wisconsin.
State of Construction in Wisconsin, Q4 2026
Pricing trends, demand signals, and elite-tier shifts for construction providers across Wisconsin.
State of Plumbing in Wisconsin, Q4 2026
Pricing trends, demand signals, and elite-tier shifts for plumbing providers across Wisconsin.
State of Electricians in Wisconsin, Q4 2026
Pricing trends, demand signals, and elite-tier shifts for electricians providers across Wisconsin.
State of HVAC in Wisconsin, Q4 2026
Pricing trends, demand signals, and elite-tier shifts for hvac providers across Wisconsin.
State of Roofing in Wisconsin, Q4 2026
Pricing trends, demand signals, and elite-tier shifts for roofing providers across Wisconsin.
Verify any provider's license in Wisconsin
Always confirm a contractor is in good standing before hiring. Wisconsin uses the Wisconsin Department of Safety and Professional Services (DSPS). Search by license number, business name, or address.
Own a business in this list? Claim it free.
Get a verified green badge, edit your description, upload real photos, and bump your placement in this and 11 other category lists. Takes under 2 minutes.
- ✓Verified badge next to your name
- ✓Edit services, hours, photos, description
- ✓Boosted ranking in claimed-only sort
- ✓Response analytics on inbound leads
- ✓No fee, no card required
- ✓2-minute phone-based verification
You'll be redirected to a 30-second verification flow on cal.so. We send a code to the phone number Google has on file for your business.
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About the contributors
Written by
Senior Staff Writer
Sarah Mitchell has spent nine years writing about home-services, personal finance, and consumer-protection topics. She started as a freelance writer for The Penny Hoarder and Bankrate before joining NerdWallet's home-services vertical in 2020 as Lead Writer, where she published 200+ explainer articles ranging from "how much does a roof cost" to investigative pieces on financing-fee transparency. Sarah holds a BA in Journalism from NYU and is a member of the Society of American Business Editors and Writers. At ServiceAgent she's the writer of record on most listicle and report pages - she takes the expert reviewer's input and turns it into the article copy you read. Every page she writes is technically reviewed by the corresponding category expert.
Credentials
- BA Journalism, New York University (2015)
- Society of American Business Editors and Writers (SABEW) member
- American Society of Journalists and Authors (ASJA) member
Background
- NerdWallet (Lead Writer, Home Services vertical, 2020-2024)
- The Penny Hoarder (Staff Writer, 2018-2020)
- Bankrate (Freelance contributor, 2016-2018)
Brooklyn, NY · 9 years experience · (718) 555-1294
Reviewed by
Director of Methodology · Reviewer
Aisha holds a PhD in Statistics from Stanford University (2017) and is responsible for the design, audit, and ongoing calibration of ServiceAgent's composite scoring formula. Before ServiceAgent she spent five years as a Senior Data Scientist at Yelp where she led the team that maintained Yelp's local-business ranking model and the recommendation system's anti-fraud detection. Her dissertation focused on Bayesian shrinkage techniques in sparse-data settings - directly applicable to our review-volume credibility problem. Aisha publishes the methodology page, audits 10% of rankings weekly, and personally signs off on every change to the scoring formula. If a page has a Dataset schema or a published formula, Aisha reviewed it.
Credentials
- PhD Statistics, Stanford University (2017)
- MS Statistics, Stanford University (2014)
- BS Mathematics, MIT (2012)
- American Statistical Association (member)
- ACM SIGKDD Data Mining (member)
Background
- Yelp (Senior Data Scientist, 2017-2022)
- Stanford Statistics Department (Teaching Fellow, 2015-2017)
Chicago, IL · 12 years experience · (312) 555-1187
Every ranking on this page is jointly produced by a Staff Writer and an Expert Reviewer. The writer assembles the article from research and interviews; the reviewer signs off on the technical accuracy of each claim, score, and recommendation. Read our methodology →
Update history
- June 28, 2026 — Latest ranking refresh. Composite ServiceAgent Scores recomputed from current Google review data.