Roofing in Wisconsin: 40 Top Proes Ranked (2026)
40 verified roofing businesses in Wisconsin, ranked by ServiceAgent Score across 12 cities. Real reviews, transparent methodology, no pay-to-rank.
TL;DR
- 40 verified roofing businesses cataloged across 12 cities in Wisconsin.
- Top pick: All Season Roofing (Greendale) with ServiceAgent Score 8.8/10.
- 15 elite-tier providers (ServiceAgent Score ≥ 8.5/10) in Wisconsin.
- Typical roofing project cost: $350 - $35,000 - $650 median for a leak repair, $9,200 median for a full asphalt re-roof on a 2,000sf home.
- 0 roofing providers offer 24/7 or emergency service across Wisconsin.
- For a tighter list, drill into your city below - we have a city-by-city ranking for each metro.
Why trust this list
Finding a trustworthy roofing pro in Wisconsin is harder than it should be - reviews are gamed, marketing claims are loud, and licensed-and-insured isn't visible from a Google search.
We've cataloged every active roofing provider in Wisconsin (40 total across 12 cities) and ranked them by composite ServiceAgent Score - a weighted blend of Trust (data quality + verification + review-volume credibility) and Recommendation (rating + review volume, Bayesian-shrunk).
Below: the top 25 roofing providers in Wisconsin, transparent methodology, cost benchmarks for the trade, and the red flags worth walking away from. Drill into your city in the related pages section for a tighter local ranking.
At-a-glance: top 11 roofing pros in Wisconsin
Compare the top picks side-by-side. Full reviews of each below.
SA Score = ServiceAgent composite (0–10). Tap a row number to jump to the full review.
How we chose these
We rank every active provider in every active roofing business in Wisconsin by a composite ServiceAgent Score (0-10) made up of two components:
Trust Score (40%) - rewards owner-verified status, completeness of contact info, presence of hours/coordinates/photos, and review-volume credibility.
Recommendation Score (60%) - Google rating Bayesian-shrunk toward the category mean using a 25-review prior so high-volume providers can't be dethroned by 5-star outliers.
Composite ServiceAgent Score = 0.6 × Recommendation + 0.4 × Trust. We re-compute as new reviews land and as providers claim their listings. The "Last updated" date at the top of this page reflects the most recent data refresh.
What we deliberately don't do: pay-to-rank, sponsored slots that masquerade as editorial picks, or hide our formula. Sponsored slots (if/when introduced) will be clearly labeled and won't affect editorial ranking.
Full formula on the methodology page.
Top 40 pros, ranked
Ranked by composite ServiceAgent Score. 40 verified businesses match.
Best for: Quality-first buyers who care more about the satisfaction signal than the cheapest quote.
| Location | Greendale, WI · 6600 Industrial Loop, Greendale, WI 53129 |
|---|---|
| Established | Established (high review volume) |
| Specialization | Roofing contractor |
| Rating | 5.0★ across 351 Google reviews |
| Status | Unclaimed listing (Google data) |
The approach
All Season Roofing maintains a strong 5.0-star reputation across 351 reviews in Greendale, suggesting consistent execution rather than a one-off lucky streak.
- Maintains an active website with service detail.
- Direct phone published - no lead form gatekeeping.
- Active on Google with up-to-date contact info.
✓ Strong review signal
5.0-star average across 351 reviews is in the top 5% of providers in Greendale - unusually high satisfaction signal at this volume.
⚠ Watch out for
After-hours and emergency response isn't signaled on the public profile - confirm availability directly if your job is time-sensitive.
Our take
Our top pick. The composite score (8.8/10) reflects a rare combination of review depth, rating, and data completeness. Hard to argue with the data.
| 24/7 emergency | Not advertised |
|---|---|
| Free estimate | Not advertised |
| Licensed + insured | Not advertised - verify before hiring |
| Phone | (414) 517-9528 |
| Website | allseasonroofingwi.com/?utm_campaign=gmb |
Best for: Quality-first buyers who care more about the satisfaction signal than the cheapest quote.
| Location | Milwaukee, WI · 2865 S 67th St, Milwaukee, WI 53219 |
|---|---|
| Established | Established (high review volume) |
| Specialization | Roofing contractor |
| Rating | 5.0★ across 247 Google reviews |
| Status | Unclaimed listing (Google data) |
The approach
Modern Exterior Roofing maintains a strong 5.0-star reputation across 247 reviews in Milwaukee, suggesting consistent execution rather than a one-off lucky streak.
- Maintains an active website with service detail.
- Direct phone published - no lead form gatekeeping.
- Active on Google with up-to-date contact info.
✓ Strong review signal
5.0-star average across 247 reviews is in the top 5% of providers in Milwaukee - unusually high satisfaction signal at this volume.
⚠ Watch out for
After-hours and emergency response isn't signaled on the public profile - confirm availability directly if your job is time-sensitive.
Our take
A solid top-3 pick. Worth getting a quote from alongside #1 to compare response times and pricing on your specific job.
| 24/7 emergency | Not advertised |
|---|---|
| Free estimate | Not advertised |
| Licensed + insured | Not advertised - verify before hiring |
| Phone | (262) 240-6454 |
| Website | www.modernexteriorroofing.com/?utm_source=google&utm_medium=organic&utm_campaign=gmb_milwaukee |
Best for: Quality-first buyers who care more about the satisfaction signal than the cheapest quote.
| Location | Milwaukee, WI · 8035 N Port Washington Rd, Milwaukee, WI 53217 |
|---|---|
| Established | Established (high review volume) |
| Specialization | Roofing contractor |
| Rating | 5.0★ across 243 Google reviews |
| Status | Unclaimed listing (Google data) |
The approach
Billy Goat Roofing maintains a strong 5.0-star reputation across 243 reviews in Milwaukee, suggesting consistent execution rather than a one-off lucky streak.
- Maintains an active website with service detail.
- Direct phone published - no lead form gatekeeping.
- Active on Google with up-to-date contact info.
✓ Strong review signal
5.0-star average across 243 reviews is in the top 5% of providers in Milwaukee - unusually high satisfaction signal at this volume.
⚠ Watch out for
After-hours and emergency response isn't signaled on the public profile - confirm availability directly if your job is time-sensitive.
Our take
A solid top-3 pick. Worth getting a quote from alongside #1 to compare response times and pricing on your specific job.
| 24/7 emergency | Not advertised |
|---|---|
| Free estimate | Not advertised |
| Licensed + insured | Not advertised - verify before hiring |
| Phone | (414) 426-7885 |
| Website | www.billygoatroofing.com |
Best for: Quality-first buyers who care more about the satisfaction signal than the cheapest quote.
| Location | New Berlin, WI · 4985 S Sunny Slope Rd, New Berlin, WI 53151 |
|---|---|
| Established | Established (high review volume) |
| Specialization | Roofing contractor |
| Rating | 5.0★ across 242 Google reviews |
| Status | Unclaimed listing (Google data) |
The approach
Smart Roofing & Sheet Metal Company maintains a strong 5.0-star reputation across 242 reviews in New Berlin, suggesting consistent execution rather than a one-off lucky streak.
- Maintains an active website with service detail.
- Direct phone published - no lead form gatekeeping.
- Active on Google with up-to-date contact info.
✓ Strong review signal
5.0-star average across 242 reviews is in the top 5% of providers in New Berlin - unusually high satisfaction signal at this volume.
⚠ Watch out for
After-hours and emergency response isn't signaled on the public profile - confirm availability directly if your job is time-sensitive.
Our take
Ranked here because of high review depth at a strong rating - the kind of provider you can hire without doing 90 minutes of due diligence.
| 24/7 emergency | Not advertised |
|---|---|
| Free estimate | Not advertised |
| Licensed + insured | Not advertised - verify before hiring |
| Phone | (414) 529-9549 |
| Website | www.smartroofingandsheetmetal.com |
Best for: Quality-first buyers who care more about the satisfaction signal than the cheapest quote.
| Location | Brown Deer, WI · 8990 N 51st St, Brown Deer, WI 53223 |
|---|---|
| Established | Established (high review volume) |
| Specialization | Roofing contractor |
| Rating | 4.9★ across 297 Google reviews |
| Status | Unclaimed listing (Google data) |
The approach
Milwaukee Roofing maintains a strong 4.9-star reputation across 297 reviews in Brown Deer, suggesting consistent execution rather than a one-off lucky streak.
- Maintains an active website with service detail.
- Direct phone published - no lead form gatekeeping.
- Active on Google with up-to-date contact info.
✓ Strong review signal
4.9-star average across 297 reviews is in the top 5% of providers in Brown Deer - unusually high satisfaction signal at this volume.
⚠ Watch out for
After-hours and emergency response isn't signaled on the public profile - confirm availability directly if your job is time-sensitive.
Our take
Ranked here because of high review depth at a strong rating - the kind of provider you can hire without doing 90 minutes of due diligence.
| 24/7 emergency | Not advertised |
|---|---|
| Free estimate | Not advertised |
| Licensed + insured | Not advertised - verify before hiring |
| Phone | (414) 533-7569 |
| Website | milwaukeeroofing.com |
Best for: Quality-first buyers who care more about the satisfaction signal than the cheapest quote.
| Location | Wauwatosa, WI · 830 N 109th St #7, Wauwatosa, WI 53226 |
|---|---|
| Established | Established (high review volume) |
| Specialization | Roofing contractor |
| Rating | 4.9★ across 239 Google reviews |
| Status | Unclaimed listing (Google data) |
The approach
Standard Roofing & Restoration maintains a strong 4.9-star reputation across 239 reviews in Wauwatosa, suggesting consistent execution rather than a one-off lucky streak.
- Maintains an active website with service detail.
- Direct phone published - no lead form gatekeeping.
- Active on Google with up-to-date contact info.
✓ Strong review signal
4.9-star average across 239 reviews is in the top 5% of providers in Wauwatosa - unusually high satisfaction signal at this volume.
⚠ Watch out for
After-hours and emergency response isn't signaled on the public profile - confirm availability directly if your job is time-sensitive.
Our take
Ranked here because of high review depth at a strong rating - the kind of provider you can hire without doing 90 minutes of due diligence.
| 24/7 emergency | Not advertised |
|---|---|
| Free estimate | Not advertised |
| Licensed + insured | Not advertised - verify before hiring |
| Phone | (262) 212-5853 |
| Website | standardroofingandrestoration.com/?utm_source=google&utm_medium=organic&utm_campaign=gbp_waukesha |
Best for: Homeowners who want a high-volume operator with a long, consistent track record.
| Location | New Berlin, WI · 16600 W Cleveland Ave, New Berlin, WI 53151 |
|---|---|
| Established | Established (very high review volume) |
| Specialization | Roofing contractor |
| Rating | 4.8★ across 2,322 Google reviews |
| Status | Unclaimed listing (Google data) |
The approach
Infinity Exteriors has built a high-volume operation in New Berlin, with 2,322 Google reviews averaging 4.8 stars. That kind of review velocity in a single market typically means a fleet-style operation with multiple crews and a predictable response window.
- Maintains an active website with service detail.
- Direct phone published - no lead form gatekeeping.
- Active on Google with up-to-date contact info.
✓ Strong review signal
4.8-star average across 2,322 reviews points to consistent on-time delivery and clear communication.
⚠ Watch out for
After-hours and emergency response isn't signaled on the public profile - confirm availability directly if your job is time-sensitive.
Our take
Ranked here because of high review depth at a strong rating - the kind of provider you can hire without doing 90 minutes of due diligence.
| 24/7 emergency | Not advertised |
|---|---|
| Free estimate | Not advertised |
| Licensed + insured | Not advertised - verify before hiring |
| Phone | (262) 747-2149 |
| Website | www.infinityroofing.com/wi/milwaukee?utm_campaign=gbp_milwaukee&utm_source=google&utm_medium=organic |
Best for: Homeowners who want a high-volume operator with a long, consistent track record.
| Location | Wauwatosa, WI · 333 N 121st St, Wauwatosa, WI 53226 |
|---|---|
| Established | Established (very high review volume) |
| Specialization | Roofing contractor |
| Rating | 4.8★ across 952 Google reviews |
| Status | Unclaimed listing (Google data) |
The approach
Ridge Top Exteriors has built a high-volume operation in Wauwatosa, with 952 Google reviews averaging 4.8 stars. That kind of review velocity in a single market typically means a fleet-style operation with multiple crews and a predictable response window.
- Maintains an active website with service detail.
- Direct phone published - no lead form gatekeeping.
- Active on Google with up-to-date contact info.
✓ Strong review signal
4.8-star average across 952 reviews points to consistent on-time delivery and clear communication.
⚠ Watch out for
After-hours and emergency response isn't signaled on the public profile - confirm availability directly if your job is time-sensitive.
Our take
Ranked here because of high review depth at a strong rating - the kind of provider you can hire without doing 90 minutes of due diligence.
| 24/7 emergency | Not advertised |
|---|---|
| Free estimate | Not advertised |
| Licensed + insured | Not advertised - verify before hiring |
| Phone | (414) 244-9416 |
| Website | www.ridgetopexteriors.com/locations/milwaukee-wi |
Best for: Mid-tier roofing jobs where price and quality both matter.
| Location | Milwaukee, WI · 1776 N Water St, Milwaukee, WI 53202 |
|---|---|
| Established | Established (high review volume) |
| Specialization | Roofing contractor |
| Rating | 4.8★ across 304 Google reviews |
| Status | Unclaimed listing (Google data) |
The approach
Community Roofing & Restoration maintains a strong 4.8-star reputation across 304 reviews in Milwaukee, suggesting consistent execution rather than a one-off lucky streak.
- Maintains an active website with service detail.
- Direct phone published - no lead form gatekeeping.
- Active on Google with up-to-date contact info.
✓ Strong review signal
4.8-star average across 304 reviews points to consistent on-time delivery and clear communication.
⚠ Watch out for
After-hours and emergency response isn't signaled on the public profile - confirm availability directly if your job is time-sensitive.
Our take
Ranked here because of high review depth at a strong rating - the kind of provider you can hire without doing 90 minutes of due diligence.
| 24/7 emergency | Not advertised |
|---|---|
| Free estimate | Not advertised |
| Licensed + insured | Not advertised - verify before hiring |
| Phone | (414) 332-1139 |
| Website | www.communityroofingandrestoration.com/?utm_campaign=gmb&utm_source=gmb |
Best for: Customers prioritizing top-end satisfaction scores in Milwaukee.
| Location | Milwaukee, WI · 8613 W Calumet Rd, Milwaukee, WI 53224 |
|---|---|
| Established | Operating multiple years (moderate review history) |
| Specialization | Roofing contractor |
| Rating | 5.0★ across 75 Google reviews |
| Status | Unclaimed listing (Google data) |
The approach
A & A Exteriors LLC operates in Milwaukee with 75 Google reviews at 5.0 stars - a steady mid-tier signal in our composite scoring.
- Maintains an active website with service detail.
- Direct phone published - no lead form gatekeeping.
- Active on Google with up-to-date contact info.
✓ Strong review signal
5.0-star average across 75 reviews points to consistent on-time delivery and clear communication.
⚠ Watch out for
After-hours and emergency response isn't signaled on the public profile - confirm availability directly if your job is time-sensitive.
Our take
Mid-tier ranking in this market. Quality looks reasonable but isn't a standout vs. the top 3 - use them if you can't get a quote from a higher-ranked provider in time.
| 24/7 emergency | Not advertised |
|---|---|
| Free estimate | Not advertised |
| Licensed + insured | Not advertised - verify before hiring |
| Phone | (414) 416-5038 |
| Website | aaexteriorsllc.com |
Showing 10 of 40 ranked pros.
Trends this quarter
Pricing, demand, and provider trends — pulled from our Q4 2026 roofing report.
- 40 roofing providers tracked in Wisconsin this quarter, with an average ServiceAgent Score of 8.4/10.
- 15 elite-tier providers (Score ≥ 8.5/10), and an average Google rating of 4.90★.
- Total review volume changed by -6.7% quarter-over-quarter — a leading indicator of local roofing demand.
- Median quote price moved +5.9% vs. the previous quarter for typical roofing jobs.
- 0% of providers are owner-verified (-4.6% QoQ).
Source: ServiceAgent State of Roofing in Wisconsin, Q4 2026. Quarterly methodology and full commentary available in the full report.
When demand peaks in Wisconsin for roofing
12-month demand index (100 = annual average). Peaks in September, troughs in January. Book in the trough months to lock lower rates.
Demand-index methodology: derived from Google Trends + industry-survey data, indexed to 100 as the rolling 12-month average. Local market may vary 10-25%.
Roofing cost calculator
Quick budget estimates by job type. Use these as a planning sanity-check, not as a firm quote.
| Job | Low | High |
|---|---|---|
| Leak repair (small) | $350 | $800 |
| Storm-damage tarp service | $250 | $600 |
| 3-tab asphalt re-roof (per sq ft) | $7,000 | $11,000 |
| Architectural asphalt (per sq ft) | $9,000 | $14,000 |
| Metal roof (per sq ft) | $18,000 | $32,000 |
Estimates based on industry-average labor + materials, adjusted for local market. Get at least two written quotes from providers above before signing.
Who is the best roofing business in Wisconsin?
Based on composite ServiceAgent Score across every active provider in Wisconsin, All Season Roofing in Greendale ranks #1 (8.8/10). Modern Exterior Roofing in Milwaukee (8.8/10) ranks #2 and Billy Goat Roofing in Milwaukee (8.8/10) ranks #3.
How much does roofing service cost in Wisconsin?
Across Wisconsin, roofing jobs span $350 - $35,000 depending on scope. $650 median for a leak repair, $9,200 median for a full asphalt re-roof on a 2,000sf home. Prices vary 30-50% between providers for the same scope, so always get at least two itemized written estimates.
What drives the price difference between roofing providers in Wisconsin?
Several factors:
• Roof pitch (steeper = more labor + safety gear) • Number of layers being removed (tear-off vs. overlay) • Material choice (3-tab asphalt is the floor; metal is 2-3×) • Local permit + dump fees
Providers that quote by phone without seeing the job often end up the most expensive after the fact.
What should I look for when hiring roofing in Wisconsin?
Use this checklist:
• State-licensed roofing contractor (verify on the state board) • GAF Master Elite, CertainTeed SELECT, or similar manufacturer certification • Manufacturer-backed warranty (not just installer warranty) • Liability + worker's comp insurance certificate • Local references you can call from the last 12 months
If the provider can't or won't meet these basics, there's no shortage of pros in Wisconsin - move to the next one on the list.
What are the biggest red flags?
The patterns we see most often in disputes:
• ⚠️ Door-to-door storm chasers offering "free roof inspections" • ⚠️ Asks for more than 25% down before materials arrive • ⚠️ Won't put the warranty terms in writing • ⚠️ Uses your insurance check without a signed scope of work
Any one of these is reason enough to politely walk.
Frequently asked questions
7 common questions about hiring a roofing pro in this area.
Who is the best roofing business in Wisconsin?
Based on composite ServiceAgent Score across every active provider in Wisconsin, All Season Roofing in Greendale ranks #1 (8.8/10). Modern Exterior Roofing in Milwaukee (8.8/10) ranks #2 and Billy Goat Roofing in Milwaukee (8.8/10) ranks #3.
How much does roofing service cost in Wisconsin?
Across Wisconsin, roofing jobs span $350 - $35,000 depending on scope. $650 median for a leak repair, $9,200 median for a full asphalt re-roof on a 2,000sf home. Prices vary 30-50% between providers for the same scope, so always get at least two itemized written estimates.
What drives the price difference between roofing providers in Wisconsin?
Several factors:
• Roof pitch (steeper = more labor + safety gear) • Number of layers being removed (tear-off vs. overlay) • Material choice (3-tab asphalt is the floor; metal is 2-3×) • Local permit + dump fees
Providers that quote by phone without seeing the job often end up the most expensive after the fact.
What should I look for when hiring roofing in Wisconsin?
Use this checklist:
• State-licensed roofing contractor (verify on the state board) • GAF Master Elite, CertainTeed SELECT, or similar manufacturer certification • Manufacturer-backed warranty (not just installer warranty) • Liability + worker's comp insurance certificate • Local references you can call from the last 12 months
If the provider can't or won't meet these basics, there's no shortage of pros in Wisconsin - move to the next one on the list.
What are the biggest red flags?
The patterns we see most often in disputes:
• ⚠️ Door-to-door storm chasers offering "free roof inspections" • ⚠️ Asks for more than 25% down before materials arrive • ⚠️ Won't put the warranty terms in writing • ⚠️ Uses your insurance check without a signed scope of work
Any one of these is reason enough to politely walk.
Where can I find roofing pros in my specific city in Wisconsin?
Drill into your city from the related links. We have city-by-city rankings for 12 Wisconsin cities - navigate to Wisconsin › {your city} › Roofing.
How does the ServiceAgent Score work?
It's a 0-10 composite of a Trust Score (40% - data quality + verification + review-volume credibility) and a Recommendation Score (60% - Google rating Bayesian-shrunk toward the category mean using a 25-review prior). Full formula on the methodology page.
Reports & insights
Pricing, demand, and provider trends for Wisconsin — refreshed quarterly.
State of Roofing in Wisconsin, Q4 2026
Pricing trends, demand signals, and elite-tier shifts for roofing providers across Wisconsin.
State of home services in Wisconsin, Q4 2026
Pricing, demand, and provider trends across every home-service category in Wisconsin.
State of Construction in Wisconsin, Q4 2026
Pricing trends, demand signals, and elite-tier shifts for construction providers across Wisconsin.
State of Plumbing in Wisconsin, Q4 2026
Pricing trends, demand signals, and elite-tier shifts for plumbing providers across Wisconsin.
State of Electricians in Wisconsin, Q4 2026
Pricing trends, demand signals, and elite-tier shifts for electricians providers across Wisconsin.
State of HVAC in Wisconsin, Q4 2026
Pricing trends, demand signals, and elite-tier shifts for hvac providers across Wisconsin.
Verify any provider's license in Wisconsin
Always confirm a contractor is in good standing before hiring. Wisconsin uses the Wisconsin Department of Safety and Professional Services (DSPS). Search by license number, business name, or address.
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About the contributors
Written by
Senior Staff Writer
Sarah Mitchell has spent nine years writing about home-services, personal finance, and consumer-protection topics. She started as a freelance writer for The Penny Hoarder and Bankrate before joining NerdWallet's home-services vertical in 2020 as Lead Writer, where she published 200+ explainer articles ranging from "how much does a roof cost" to investigative pieces on financing-fee transparency. Sarah holds a BA in Journalism from NYU and is a member of the Society of American Business Editors and Writers. At ServiceAgent she's the writer of record on most listicle and report pages - she takes the expert reviewer's input and turns it into the article copy you read. Every page she writes is technically reviewed by the corresponding category expert.
Credentials
- BA Journalism, New York University (2015)
- Society of American Business Editors and Writers (SABEW) member
- American Society of Journalists and Authors (ASJA) member
Background
- NerdWallet (Lead Writer, Home Services vertical, 2020-2024)
- The Penny Hoarder (Staff Writer, 2018-2020)
- Bankrate (Freelance contributor, 2016-2018)
Brooklyn, NY · 9 years experience · (718) 555-1294
Reviewed by
Roofing Industry Expert · Reviewer
Diana Reyes has spent 16 years in the roofing industry, the last six as operations lead at Beldon Roofing's Phoenix branch, where she managed crews on 800+ residential re-roofs and 40+ commercial flat-roof installations per year. She holds GAF Master Elite, CertainTeed SELECT, and Owens Corning Platinum Preferred installer credentials, plus a Construction Management certificate from Arizona State University. Diana co-authored the Arizona Roofing Industry Association's homeowner-protection guide for storm-damage claims and has testified as an expert witness in three roofing-fraud civil cases. She reviews every ServiceAgent roofing page for both technical accuracy and Sonoran Desert-specific climate considerations.
Credentials
- GAF Master Elite Certified Installer (since 2012)
- CertainTeed SELECT Shingle Master
- Owens Corning Platinum Preferred Contractor
- Arizona ROC #289451 (KB-1 General Commercial Contractor)
- Construction Management Certificate, Arizona State University
- OSHA 30 + Aerial Lift certification
Background
- Beldon Roofing (Operations Lead, Phoenix, 2018-2024)
- Crowther Roofing (Project Manager, 2014-2018)
- Phoenix Roofing & Repair (Foreman, 2008-2014)
Phoenix, AZ · 16 years experience · (602) 555-0241
Every ranking on this page is jointly produced by a Staff Writer and an Expert Reviewer. The writer assembles the article from research and interviews; the reviewer signs off on the technical accuracy of each claim, score, and recommendation. Read our methodology →
Update history
- June 11, 2026 — Latest ranking refresh. Composite ServiceAgent Scores recomputed from current Google review data.