ServiceAgent
PLUMBING·7 min read
Headshot of Sarah Mitchell
Written by Sarah Mitchell
Headshot of Robert Sullivan
Reviewed by Robert Sullivan, Plumbing Industry Expert

Last updated June 12, 2026

Plumbing in Wisconsin: 29 Top Proes Ranked (2026)

29 verified plumbing businesses in Wisconsin, ranked by ServiceAgent Score across 7 cities. Real reviews, transparent methodology, no pay-to-rank.

✓ MethodologyEditorial teamFree directory, no pay-to-rank
Wisconsin · Plumbing
Wisconsin · Plumbing
ServiceAgent · Directory

TL;DR

  • 29 verified plumbing businesses cataloged across 7 cities in Wisconsin.
  • Top pick: Optimal Plumbing (Milwaukee) with ServiceAgent Score 8.6/10.
  • 2 elite-tier providers (ServiceAgent Score ≥ 8.5/10) in Wisconsin.
  • Typical plumbing project cost: $125 - $4,500 - $320 median for a standard repair, $1,800 median for a water-heater replacement.
  • 0 plumbing providers offer 24/7 or emergency service across Wisconsin.
  • For a tighter list, drill into your city below - we have a city-by-city ranking for each metro.

Why trust this list

Finding a trustworthy plumbing pro in Wisconsin is harder than it should be - reviews are gamed, marketing claims are loud, and licensed-and-insured isn't visible from a Google search.

We've cataloged every active plumbing provider in Wisconsin (29 total across 7 cities) and ranked them by composite ServiceAgent Score - a weighted blend of Trust (data quality + verification + review-volume credibility) and Recommendation (rating + review volume, Bayesian-shrunk).

Below: the top 25 plumbing providers in Wisconsin, transparent methodology, cost benchmarks for the trade, and the red flags worth walking away from. Drill into your city in the related pages section for a tighter local ranking.

At-a-glance: top 11 plumbing pros in Wisconsin

Compare the top picks side-by-side. Full reviews of each below.

#ProviderSA Score
#1Optimal Plumbing8.6
#2Avid Plumbing LLC8.5
#3Rozga Plumbing Corp.8.4
#4ABC Sewer & Drain Cleaning8.4
#5H.J. Pertzborn Plumbing and Fire Protection Corporation.8.4
#6Benjamin Plumbing8.4
#7RHD Plumbing & Remodeling, Inc.8.4
#8Knight Plumbing, Inc.8.3
#9Austin Plumbing, Heating, Air & Electric8.3
#10Howe Brothers Plumbing LLC8.2
#11Metro Plumbing8.2

SA Score = ServiceAgent composite (0–10). Tap a row number to jump to the full review.

How we chose these

We rank every active provider in every active plumbing business in Wisconsin by a composite ServiceAgent Score (0-10) made up of two components:

Trust Score (40%) - rewards owner-verified status, completeness of contact info, presence of hours/coordinates/photos, and review-volume credibility.

Recommendation Score (60%) - Google rating Bayesian-shrunk toward the category mean using a 25-review prior so high-volume providers can't be dethroned by 5-star outliers.

Composite ServiceAgent Score = 0.6 × Recommendation + 0.4 × Trust. We re-compute as new reviews land and as providers claim their listings. The "Last updated" date at the top of this page reflects the most recent data refresh.

What we deliberately don't do: pay-to-rank, sponsored slots that masquerade as editorial picks, or hide our formula. Sponsored slots (if/when introduced) will be clearly labeled and won't affect editorial ranking.

Full formula on the methodology page.

Top 29 pros, ranked

Ranked by composite ServiceAgent Score. 29 verified businesses match.

Sort by:
1

Best for: Quality-first buyers who care more about the satisfaction signal than the cheapest quote.

LocationMilwaukee, WI · 7309 W Tripoli Ave, Milwaukee, WI 53220
EstablishedEstablished (high review volume)
SpecializationPlumbing
Rating5.0 across 203 Google reviews
StatusUnclaimed listing (Google data)
🛡 6.510.0
ServiceAgent Score 8.6/10 · high confidence

The approach

Optimal Plumbing maintains a strong 5.0-star reputation across 203 reviews in Milwaukee, suggesting consistent execution rather than a one-off lucky streak.

  • Maintains an active website with service detail.
  • Direct phone published - no lead form gatekeeping.
  • Active on Google with up-to-date contact info.

✓ Strong review signal

5.0-star average across 203 reviews is in the top 5% of providers in Milwaukee - unusually high satisfaction signal at this volume.

⚠ Watch out for

After-hours and emergency response isn't signaled on the public profile - confirm availability directly if your job is time-sensitive.

Our take

Our top pick. The composite score (8.6/10) reflects a rare combination of review depth, rating, and data completeness. Hard to argue with the data.

24/7 emergencyNot advertised
Free estimateNot advertised
Licensed + insuredNot advertised - verify before hiring
Phone(414) 387-2332
Websitewww.optimalplumbingwi.com
2

Best for: Homeowners who want a high-volume operator with a long, consistent track record.

LocationMadison, WI · 818 Post Rd, Madison, WI 53713
EstablishedEstablished (very high review volume)
SpecializationPlumbing
Rating4.9 across 885 Google reviews
StatusUnclaimed listing (Google data)
🛡 6.59.8
ServiceAgent Score 8.5/10 · high confidence

The approach

Avid Plumbing LLC has built a high-volume operation in Madison, with 885 Google reviews averaging 4.9 stars. That kind of review velocity in a single market typically means a fleet-style operation with multiple crews and a predictable response window.

  • Maintains an active website with service detail.
  • Direct phone published - no lead form gatekeeping.
  • Active on Google with up-to-date contact info.

✓ Strong review signal

4.9-star average across 885 reviews is in the top 5% of providers in Madison - unusually high satisfaction signal at this volume.

⚠ Watch out for

After-hours and emergency response isn't signaled on the public profile - confirm availability directly if your job is time-sensitive.

Our take

A solid top-3 pick. Worth getting a quote from alongside #1 to compare response times and pricing on your specific job.

24/7 emergencyNot advertised
Free estimateNot advertised
Licensed + insuredNot advertised - verify before hiring
Phone(608) 975-5578
Websiteavidplumbing.com/?utm_source=google&utm_medium=organic&utm_campaign=GMBListing-madison-wi
3

Best for: Homeowners who want a high-volume operator with a long, consistent track record.

LocationWest Allis, WI · 1529 S 113th St, West Allis, WI 53214
EstablishedEstablished (very high review volume)
SpecializationPlumbing
Rating4.8 across 746 Google reviews
StatusUnclaimed listing (Google data)
🛡 6.59.6
ServiceAgent Score 8.4/10 · high confidence

The approach

Rozga Plumbing Corp. has built a high-volume operation in West Allis, with 746 Google reviews averaging 4.8 stars. That kind of review velocity in a single market typically means a fleet-style operation with multiple crews and a predictable response window.

  • Maintains an active website with service detail.
  • Direct phone published - no lead form gatekeeping.
  • Active on Google with up-to-date contact info.

✓ Strong review signal

4.8-star average across 746 reviews points to consistent on-time delivery and clear communication.

⚠ Watch out for

After-hours and emergency response isn't signaled on the public profile - confirm availability directly if your job is time-sensitive.

Our take

A solid top-3 pick. Worth getting a quote from alongside #1 to compare response times and pricing on your specific job.

24/7 emergencyNot advertised
Free estimateNot advertised
Licensed + insuredNot advertised - verify before hiring
Phone(414) 285-3100
Websitewww.rozgacorp.com/?utm_source=GMB&utm_medium=organic&utm_campaign=west_allis
4

Best for: Homeowners who want a high-volume operator with a long, consistent track record.

LocationMilwaukee, WI · 633 S Hawley Rd Ste 120, Milwaukee, WI 53214
EstablishedEstablished (very high review volume)
SpecializationPlumbing
Rating4.8 across 671 Google reviews
StatusUnclaimed listing (Google data)
🛡 6.59.6
ServiceAgent Score 8.4/10 · high confidence

The approach

ABC Sewer & Drain Cleaning has built a high-volume operation in Milwaukee, with 671 Google reviews averaging 4.8 stars. That kind of review velocity in a single market typically means a fleet-style operation with multiple crews and a predictable response window.

  • Maintains an active website with service detail.
  • Direct phone published - no lead form gatekeeping.
  • Active on Google with up-to-date contact info.

✓ Strong review signal

4.8-star average across 671 reviews points to consistent on-time delivery and clear communication.

⚠ Watch out for

After-hours and emergency response isn't signaled on the public profile - confirm availability directly if your job is time-sensitive.

Our take

Ranked here because of high review depth at a strong rating - the kind of provider you can hire without doing 90 minutes of due diligence.

24/7 emergencyNot advertised
Free estimateNot advertised
Licensed + insuredNot advertised - verify before hiring
Phone(414) 744-6060
Websitewww.abcsewer.com/?utm_source=gbp&utm_medium=organic
5

Best for: Homeowners who want a high-volume operator with a long, consistent track record.

LocationMadison, WI · 802 John Nolen Dr, Madison, WI 53713
EstablishedEstablished (very high review volume)
SpecializationPlumbing
Rating4.8 across 568 Google reviews
StatusUnclaimed listing (Google data)
🛡 6.59.6
ServiceAgent Score 8.4/10 · high confidence

The approach

H.J. Pertzborn Plumbing and Fire Protection Corporation. has built a high-volume operation in Madison, with 568 Google reviews averaging 4.8 stars. That kind of review velocity in a single market typically means a fleet-style operation with multiple crews and a predictable response window.

  • Maintains an active website with service detail.
  • Direct phone published - no lead form gatekeeping.
  • Active on Google with up-to-date contact info.

✓ Strong review signal

4.8-star average across 568 reviews points to consistent on-time delivery and clear communication.

⚠ Watch out for

After-hours and emergency response isn't signaled on the public profile - confirm availability directly if your job is time-sensitive.

Our take

Ranked here because of high review depth at a strong rating - the kind of provider you can hire without doing 90 minutes of due diligence.

24/7 emergencyNot advertised
Free estimateNot advertised
Licensed + insuredNot advertised - verify before hiring
Phone(608) 256-3900
Websitehjpertzborn.com
6

Best for: Homeowners who want a high-volume operator with a long, consistent track record.

LocationFitchburg, WI · 2870 Commerce Park Dr, Fitchburg, WI 53719
EstablishedEstablished (very high review volume)
SpecializationPlumbing
Rating4.8 across 524 Google reviews
StatusUnclaimed listing (Google data)
🛡 6.59.6
ServiceAgent Score 8.4/10 · high confidence

The approach

Benjamin Plumbing has built a high-volume operation in Fitchburg, with 524 Google reviews averaging 4.8 stars. That kind of review velocity in a single market typically means a fleet-style operation with multiple crews and a predictable response window.

  • Maintains an active website with service detail.
  • Direct phone published - no lead form gatekeeping.
  • Active on Google with up-to-date contact info.

✓ Strong review signal

4.8-star average across 524 reviews points to consistent on-time delivery and clear communication.

⚠ Watch out for

After-hours and emergency response isn't signaled on the public profile - confirm availability directly if your job is time-sensitive.

Our take

Ranked here because of high review depth at a strong rating - the kind of provider you can hire without doing 90 minutes of due diligence.

24/7 emergencyNot advertised
Free estimateNot advertised
Licensed + insuredNot advertised - verify before hiring
Phone(608) 271-7071
Websitewww.benjaminplumbing.com/utm_source=google&utm_medium=organic&utm_campaign=GBP
7

Best for: Mid-tier plumbing jobs where price and quality both matter.

LocationDeForest, WI · 6474 Blanchar's Crossing, DeForest, WI 53598
EstablishedEstablished (high review volume)
SpecializationPlumbing
Rating4.8 across 389 Google reviews
StatusUnclaimed listing (Google data)
🛡 6.59.6
ServiceAgent Score 8.4/10 · high confidence

The approach

RHD Plumbing & Remodeling, Inc. maintains a strong 4.8-star reputation across 389 reviews in DeForest, suggesting consistent execution rather than a one-off lucky streak.

  • Maintains an active website with service detail.
  • Direct phone published - no lead form gatekeeping.
  • Active on Google with up-to-date contact info.

✓ Strong review signal

4.8-star average across 389 reviews points to consistent on-time delivery and clear communication.

⚠ Watch out for

After-hours and emergency response isn't signaled on the public profile - confirm availability directly if your job is time-sensitive.

Our take

Ranked here because of high review depth at a strong rating - the kind of provider you can hire without doing 90 minutes of due diligence.

24/7 emergencyNot advertised
Free estimateNot advertised
Licensed + insuredNot advertised - verify before hiring
Phone(608) 292-3318
Websiterhdplumbing.com/?UTM_source=GMB_listing&UTM_medium=organic
8

Best for: Customers prioritizing top-end satisfaction scores in Milwaukee.

LocationMilwaukee, WI · 3613 N Doctor M.L.K. Jr Dr, Milwaukee, WI 53212
EstablishedOperating multiple years (moderate review history)
SpecializationPlumbing
Rating5.0 across 56 Google reviews
StatusUnclaimed listing (Google data)
🛡 6.09.9
ServiceAgent Score 8.3/10 · high confidence

The approach

Knight Plumbing, Inc. operates in Milwaukee with 56 Google reviews at 5.0 stars - a steady mid-tier signal in our composite scoring.

  • Maintains an active website with service detail.
  • Direct phone published - no lead form gatekeeping.
  • Active on Google with up-to-date contact info.

✓ Strong review signal

5.0-star average across 56 reviews points to consistent on-time delivery and clear communication.

⚠ Watch out for

After-hours and emergency response isn't signaled on the public profile - confirm availability directly if your job is time-sensitive.

Our take

Mid-tier ranking in this market. Quality looks reasonable but isn't a standout vs. the top 3 - use them if you can't get a quote from a higher-ranked provider in time.

24/7 emergencyNot advertised
Free estimateNot advertised
Licensed + insuredNot advertised - verify before hiring
Phone(414) 404-4416
Websitewww.knightplumbinginc.com
9

Best for: Customers prioritizing top-end satisfaction scores in Milwaukee.

LocationMilwaukee, WI · 11414 W Park Pl #202, Milwaukee, WI 53224
EstablishedOperating multiple years (moderate review history)
SpecializationPlumbing
Rating4.9 across 124 Google reviews
StatusUnclaimed listing (Google data)
🛡 6.09.8
ServiceAgent Score 8.3/10 · high confidence

The approach

Austin Plumbing, Heating, Air & Electric maintains a strong 4.9-star reputation across 124 reviews in Milwaukee, suggesting consistent execution rather than a one-off lucky streak.

  • Maintains an active website with service detail.
  • Direct phone published - no lead form gatekeeping.
  • Active on Google with up-to-date contact info.

✓ Strong review signal

4.9-star average across 124 reviews is in the top 5% of providers in Milwaukee - unusually high satisfaction signal at this volume.

⚠ Watch out for

After-hours and emergency response isn't signaled on the public profile - confirm availability directly if your job is time-sensitive.

Our take

Mid-tier ranking in this market. Quality looks reasonable but isn't a standout vs. the top 3 - use them if you can't get a quote from a higher-ranked provider in time.

24/7 emergencyNot advertised
Free estimateNot advertised
Licensed + insuredNot advertised - verify before hiring
Phone(414) 246-1587
Websiteteamaustin.com/?utm_source=google&utm_medium=gbp&utm_campaign=milwaukee
10

Best for: Customers prioritizing top-end satisfaction scores in Madison.

LocationMadison, WI · 1215 Williamson St, Madison, WI 53703
EstablishedOperating multiple years (moderate review history)
SpecializationPlumbing
Rating4.9 across 64 Google reviews
StatusUnclaimed listing (Google data)
🛡 6.09.7
ServiceAgent Score 8.2/10 · high confidence

The approach

Howe Brothers Plumbing LLC operates in Madison with 64 Google reviews at 4.9 stars - a steady mid-tier signal in our composite scoring.

  • Maintains an active website with service detail.
  • Direct phone published - no lead form gatekeeping.
  • Active on Google with up-to-date contact info.

✓ Strong review signal

4.9-star average across 64 reviews points to consistent on-time delivery and clear communication.

⚠ Watch out for

After-hours and emergency response isn't signaled on the public profile - confirm availability directly if your job is time-sensitive.

Our take

Mid-tier ranking in this market. Quality looks reasonable but isn't a standout vs. the top 3 - use them if you can't get a quote from a higher-ranked provider in time.

24/7 emergencyNot advertised
Free estimateNot advertised
Licensed + insuredNot advertised - verify before hiring
Phone(608) 257-2884
Websitewww.howebrothers.com
11

Best for: Customers prioritizing top-end satisfaction scores in Madison.

LocationMadison, WI · 5802 Manufacturers Dr, Madison, WI 53704
EstablishedOperating multiple years (moderate review history)
SpecializationPlumbing
Rating4.9 across 58 Google reviews
StatusUnclaimed listing (Google data)
🛡 6.09.7
ServiceAgent Score 8.2/10 · high confidence

The approach

Metro Plumbing operates in Madison with 58 Google reviews at 4.9 stars - a steady mid-tier signal in our composite scoring.

  • Maintains an active website with service detail.
  • Direct phone published - no lead form gatekeeping.
  • Active on Google with up-to-date contact info.

✓ Strong review signal

4.9-star average across 58 reviews points to consistent on-time delivery and clear communication.

⚠ Watch out for

After-hours and emergency response isn't signaled on the public profile - confirm availability directly if your job is time-sensitive.

Our take

Mid-tier ranking in this market. Quality looks reasonable but isn't a standout vs. the top 3 - use them if you can't get a quote from a higher-ranked provider in time.

24/7 emergencyNot advertised
Free estimateNot advertised
Licensed + insuredNot advertised - verify before hiring
Phone(608) 906-7400
Websitemetropdc.com/?utm_campaign=gmb&utm_medium=organic&utm_source=google
12

Best for: Mid-tier plumbing jobs where price and quality both matter.

LocationMadison, WI · 501 Tasman St, Madison, WI 53714
EstablishedOperating multiple years (moderate review history)
SpecializationPlumbing
Rating4.8 across 128 Google reviews
StatusUnclaimed listing (Google data)
🛡 6.09.6
ServiceAgent Score 8.2/10 · high confidence

The approach

Mark's Reddi Rooter maintains a strong 4.8-star reputation across 128 reviews in Madison, suggesting consistent execution rather than a one-off lucky streak.

  • Maintains an active website with service detail.
  • Direct phone published - no lead form gatekeeping.
  • Active on Google with up-to-date contact info.

✓ Strong review signal

4.8-star average across 128 reviews points to consistent on-time delivery and clear communication.

⚠ Watch out for

After-hours and emergency response isn't signaled on the public profile - confirm availability directly if your job is time-sensitive.

Our take

Mid-tier ranking in this market. Quality looks reasonable but isn't a standout vs. the top 3 - use them if you can't get a quote from a higher-ranked provider in time.

24/7 emergencyNot advertised
Free estimateNot advertised
Licensed + insuredNot advertised - verify before hiring
Phone(608) 292-7483
Websitewww.marksrr.com
13

Best for: Mid-tier plumbing jobs where price and quality both matter.

LocationMilwaukee, WI · 5829 N 96th St, Milwaukee, WI 53225
EstablishedOperating multiple years (moderate review history)
SpecializationPlumbing
Rating4.8 across 93 Google reviews
StatusUnclaimed listing (Google data)
🛡 6.09.6
ServiceAgent Score 8.2/10 · high confidence

The approach

MGA Sewer, Water & Gas Plumbing Contractor 24hr Emergency Services Available 7 Days A Week operates in Milwaukee with 93 Google reviews at 4.8 stars - a steady mid-tier signal in our composite scoring.

  • Maintains an active website with service detail.
  • Direct phone published - no lead form gatekeeping.
  • Active on Google with up-to-date contact info.

✓ Strong review signal

4.8-star average across 93 reviews points to consistent on-time delivery and clear communication.

⚠ Watch out for

After-hours and emergency response isn't signaled on the public profile - confirm availability directly if your job is time-sensitive.

Our take

Mid-tier ranking in this market. Quality looks reasonable but isn't a standout vs. the top 3 - use them if you can't get a quote from a higher-ranked provider in time.

24/7 emergencyNot advertised
Free estimateNot advertised
Licensed + insuredNot advertised - verify before hiring
Phone(414) 488-2953
Websitemgaoutreach.com
14

Best for: Mid-tier plumbing jobs where price and quality both matter.

LocationMadison, WI · 3126 Watford Way, Madison, WI 53713
EstablishedEstablished (high review volume)
SpecializationPlumbing
Rating4.7 across 348 Google reviews
StatusUnclaimed listing (Google data)
🛡 6.59.4
ServiceAgent Score 8.2/10 · high confidence

The approach

Monona Plumbing & Fire Protection operates in Madison with 348 Google reviews at 4.7 stars - a steady mid-tier signal in our composite scoring.

  • Maintains an active website with service detail.
  • Direct phone published - no lead form gatekeeping.
  • Active on Google with up-to-date contact info.

✓ Strong review signal

4.7-star average across 348 reviews puts them in the upper tier for plumbing providers in Madison.

⚠ Watch out for

After-hours and emergency response isn't signaled on the public profile - confirm availability directly if your job is time-sensitive.

Our take

Ranked here because of high review depth at a strong rating - the kind of provider you can hire without doing 90 minutes of due diligence.

24/7 emergencyNot advertised
Free estimateNot advertised
Licensed + insuredNot advertised - verify before hiring
Phone(608) 330-4411
Websitemononapfp.com
15

Best for: Customers prioritizing top-end satisfaction scores in Milwaukee.

LocationMilwaukee, WI · 1568 N Farwell Ave, Milwaukee, WI 53202
EstablishedSome operating history (limited review volume)
SpecializationPlumbing
Rating5.0 across 38 Google reviews
StatusUnclaimed listing (Google data)
🛡 5.59.8
ServiceAgent Score 8.1/10 · med confidence

The approach

Black Cat Plumbing operates in Milwaukee with 38 Google reviews at 5.0 stars - a steady mid-tier signal in our composite scoring.

  • Maintains an active website with service detail.
  • Direct phone published - no lead form gatekeeping.
  • Active on Google with up-to-date contact info.

✓ Strong review signal

5.0-star average across 38 reviews puts them in the upper tier for plumbing providers in Milwaukee.

⚠ Watch out for

After-hours and emergency response isn't signaled on the public profile - confirm availability directly if your job is time-sensitive.

Our take

Ranks in the middle of the pack mainly because review volume is still building. The rating itself is strong; treat them as a "worth a quote" rather than a default pick.

24/7 emergencyNot advertised
Free estimateNot advertised
Licensed + insuredNot advertised - verify before hiring
Phone(414) 540-8313
Websitewww.blackcatplumbing.net
16

Best for: Buyers willing to try a newer entrant with strong early reviews.

LocationMadison, WI · 3862 Johns St, Madison, WI 53714
EstablishedSome operating history (limited review volume)
SpecializationPlumbing
Rating5.0 across 21 Google reviews
StatusUnclaimed listing (Google data)
🛡 5.59.8
ServiceAgent Score 8.1/10 · med confidence

The approach

Oasen Plumbing Inc is a smaller or newer entrant in Madison with 21 public reviews so far. The smaller sample makes the 5.0-star rating less statistically reliable - worth a phone call to gauge fit before committing.

  • Maintains an active website with service detail.
  • Direct phone published - no lead form gatekeeping.
  • Active on Google with up-to-date contact info.

✓ Strong review signal

5.0-star average across 21 reviews puts them in the upper tier for plumbing providers in Madison.

⚠ Watch out for

Low review volume makes the rating statistically noisy. Get references from 2-3 recent jobs before signing.

Our take

Ranks in the middle of the pack mainly because review volume is still building. The rating itself is strong; treat them as a "worth a quote" rather than a default pick.

24/7 emergencyNot advertised
Free estimateNot advertised
Licensed + insuredNot advertised - verify before hiring
Phone(608) 222-3656
Websitewww.oasenplumbingmadison.com
17

Best for: Customers prioritizing top-end satisfaction scores in Madison.

LocationMadison, WI · 917 Walsh Rd STE 101, Madison, WI 53714
EstablishedOperating multiple years (moderate review history)
SpecializationPlumbing
Rating4.9 across 51 Google reviews
StatusUnclaimed listing (Google data)
🛡 5.59.7
ServiceAgent Score 8.0/10 · high confidence

The approach

Madison Sewer & Drain Cleaning operates in Madison with 51 Google reviews at 4.9 stars - a steady mid-tier signal in our composite scoring.

  • Maintains an active website with service detail.
  • Direct phone published - no lead form gatekeeping.
  • Active on Google with up-to-date contact info.

✓ Strong review signal

4.9-star average across 51 reviews points to consistent on-time delivery and clear communication.

⚠ Watch out for

After-hours and emergency response isn't signaled on the public profile - confirm availability directly if your job is time-sensitive.

Our take

Mid-tier ranking in this market. Quality looks reasonable but isn't a standout vs. the top 3 - use them if you can't get a quote from a higher-ranked provider in time.

24/7 emergencyNot advertised
Free estimateNot advertised
Licensed + insuredNot advertised - verify before hiring
Phone(608) 220-4114
Websitewww.sewerdrainrootermadisonwi.com
18

Best for: Mid-tier plumbing jobs where price and quality both matter.

LocationMilwaukee, WI · 1345 N Jefferson St Suite 163, Milwaukee, WI 53202
EstablishedOperating multiple years (moderate review history)
SpecializationPlumbing
Rating4.7 across 173 Google reviews
StatusUnclaimed listing (Google data)
🛡 6.09.4
ServiceAgent Score 8.0/10 · high confidence

The approach

Diamond Plumbing Heating and Cooling operates in Milwaukee with 173 Google reviews at 4.7 stars - a steady mid-tier signal in our composite scoring.

  • Maintains an active website with service detail.
  • Direct phone published - no lead form gatekeeping.
  • Active on Google with up-to-date contact info.

✓ Strong review signal

4.7-star average across 173 reviews puts them in the upper tier for plumbing providers in Milwaukee.

⚠ Watch out for

After-hours and emergency response isn't signaled on the public profile - confirm availability directly if your job is time-sensitive.

Our take

Mid-tier ranking in this market. Quality looks reasonable but isn't a standout vs. the top 3 - use them if you can't get a quote from a higher-ranked provider in time.

24/7 emergencyNot advertised
Free estimateNot advertised
Licensed + insuredNot advertised - verify before hiring
Phone(414) 369-3691
Websitewww.dpswisconsin.com
19

Best for: Mid-tier plumbing jobs where price and quality both matter.

LocationVerona, WI · 221 S Main St, Verona, WI 53593
EstablishedOperating multiple years (moderate review history)
SpecializationPlumbing
Rating4.7 across 127 Google reviews
StatusUnclaimed listing (Google data)
🛡 6.09.4
ServiceAgent Score 8.0/10 · high confidence

The approach

EZ Plumbing Co., Inc. operates in Verona with 127 Google reviews at 4.7 stars - a steady mid-tier signal in our composite scoring.

  • Maintains an active website with service detail.
  • Direct phone published - no lead form gatekeeping.
  • Active on Google with up-to-date contact info.

✓ Strong review signal

4.7-star average across 127 reviews puts them in the upper tier for plumbing providers in Verona.

⚠ Watch out for

After-hours and emergency response isn't signaled on the public profile - confirm availability directly if your job is time-sensitive.

Our take

Mid-tier ranking in this market. Quality looks reasonable but isn't a standout vs. the top 3 - use them if you can't get a quote from a higher-ranked provider in time.

24/7 emergencyNot advertised
Free estimateNot advertised
Licensed + insuredNot advertised - verify before hiring
Phone(608) 848-3900
Websiteezplumbingcoinc.com
20

Best for: Mid-tier plumbing jobs where price and quality both matter.

LocationWest Allis, WI · 11800 W Greenfield Ave, West Allis, WI 53214
EstablishedOperating multiple years (moderate review history)
SpecializationPlumbing
Rating4.7 across 101 Google reviews
StatusUnclaimed listing (Google data)
🛡 6.09.4
ServiceAgent Score 8.0/10 · high confidence

The approach

Milwaukee Plumbing & Piping, Inc. operates in West Allis with 101 Google reviews at 4.7 stars - a steady mid-tier signal in our composite scoring.

  • Maintains an active website with service detail.
  • Direct phone published - no lead form gatekeeping.
  • Active on Google with up-to-date contact info.

✓ Strong review signal

4.7-star average across 101 reviews puts them in the upper tier for plumbing providers in West Allis.

⚠ Watch out for

After-hours and emergency response isn't signaled on the public profile - confirm availability directly if your job is time-sensitive.

Our take

Mid-tier ranking in this market. Quality looks reasonable but isn't a standout vs. the top 3 - use them if you can't get a quote from a higher-ranked provider in time.

24/7 emergencyNot advertised
Free estimateNot advertised
Licensed + insuredNot advertised - verify before hiring
Phone(414) 257-9000
Websitemilwplumbing.com
21

Best for: Mid-tier plumbing jobs where price and quality both matter.

LocationMadison, WI · 1723 Beld St, Madison, WI 53713
EstablishedOperating multiple years (moderate review history)
SpecializationPlumbing
Rating4.6 across 66 Google reviews
StatusUnclaimed listing (Google data)
🛡 6.09.3
ServiceAgent Score 8.0/10 · high confidence

The approach

Triggs Plumbing operates in Madison with 66 Google reviews at 4.6 stars - a steady mid-tier signal in our composite scoring.

  • Maintains an active website with service detail.
  • Direct phone published - no lead form gatekeeping.
  • Active on Google with up-to-date contact info.

✓ Strong review signal

4.6-star average across 66 reviews puts them in the upper tier for plumbing providers in Madison.

⚠ Watch out for

After-hours and emergency response isn't signaled on the public profile - confirm availability directly if your job is time-sensitive.

Our take

Mid-tier ranking in this market. Quality looks reasonable but isn't a standout vs. the top 3 - use them if you can't get a quote from a higher-ranked provider in time.

24/7 emergencyNot advertised
Free estimateNot advertised
Licensed + insuredNot advertised - verify before hiring
Phone(608) 256-2966
Websitetriggsplumbingwi.com
22

Best for: Mid-tier plumbing jobs where price and quality both matter.

LocationMadison, WI · 4914 Pflaum Rd #3, Madison, WI 53718
EstablishedSome operating history (limited review volume)
SpecializationPlumbing
Rating4.7 across 46 Google reviews
StatusUnclaimed listing (Google data)
🛡 5.59.5
ServiceAgent Score 7.9/10 · med confidence

The approach

Capitol Plumbing Co. operates in Madison with 46 Google reviews at 4.7 stars - a steady mid-tier signal in our composite scoring.

  • Maintains an active website with service detail.
  • Direct phone published - no lead form gatekeeping.
  • Active on Google with up-to-date contact info.

✓ Strong review signal

4.7-star average across 46 reviews puts them in the upper tier for plumbing providers in Madison.

⚠ Watch out for

After-hours and emergency response isn't signaled on the public profile - confirm availability directly if your job is time-sensitive.

Our take

Ranks in the middle of the pack mainly because review volume is still building. The rating itself is strong; treat them as a "worth a quote" rather than a default pick.

24/7 emergencyNot advertised
Free estimateNot advertised
Licensed + insuredNot advertised - verify before hiring
Phone(608) 222-2324
Websitecapitolplumbingcompany.com
23

Best for: Mid-tier plumbing jobs where price and quality both matter.

LocationMilwaukee, WI · 120 N 120th St, Milwaukee, WI 53226
EstablishedOperating multiple years (moderate review history)
SpecializationPlumbing
Rating4.6 across 160 Google reviews
StatusUnclaimed listing (Google data)
🛡 6.09.2
ServiceAgent Score 7.9/10 · high confidence

The approach

Dickenschrauf Plumbing, Heating, & Cooling operates in Milwaukee with 160 Google reviews at 4.6 stars - a steady mid-tier signal in our composite scoring.

  • Maintains an active website with service detail.
  • Direct phone published - no lead form gatekeeping.
  • Active on Google with up-to-date contact info.

✓ Strong review signal

4.6-star average across 160 reviews puts them in the upper tier for plumbing providers in Milwaukee.

⚠ Watch out for

After-hours and emergency response isn't signaled on the public profile - confirm availability directly if your job is time-sensitive.

Our take

Mid-tier ranking in this market. Quality looks reasonable but isn't a standout vs. the top 3 - use them if you can't get a quote from a higher-ranked provider in time.

24/7 emergencyNot advertised
Free estimateNot advertised
Licensed + insuredNot advertised - verify before hiring
Phone(414) 600-1384
Websitewww.dickenschrauf.com
24

Best for: Mid-tier plumbing jobs where price and quality both matter.

LocationMadison, WI · 4430 Robertson Rd, Madison, WI 53714
EstablishedSome operating history (limited review volume)
SpecializationPlumbing
Rating4.5 across 32 Google reviews
StatusUnclaimed listing (Google data)
🛡 5.59.2
ServiceAgent Score 7.7/10 · med confidence

The approach

Robert's Plumbing & Heating INC operates in Madison with 32 Google reviews at 4.5 stars - a steady mid-tier signal in our composite scoring.

  • Maintains an active website with service detail.
  • Direct phone published - no lead form gatekeeping.
  • Active on Google with up-to-date contact info.

✓ Strong review signal

4.5-star average across 32 reviews puts them in the upper tier for plumbing providers in Madison.

⚠ Watch out for

After-hours and emergency response isn't signaled on the public profile - confirm availability directly if your job is time-sensitive.

Our take

Ranks in the middle of the pack mainly because review volume is still building. The rating itself is strong; treat them as a "worth a quote" rather than a default pick.

24/7 emergencyNot advertised
Free estimateNot advertised
Licensed + insuredNot advertised - verify before hiring
Phone(608) 416-5646
Websitewww.robertsplumbing.us/?utm_campaign=gmb&utm_medium=organic&utm_source=google
25

Best for: Mid-tier plumbing jobs where price and quality both matter.

LocationMadison, WI · 4617 Dovetail Dr STE 2, Madison, WI 53704
EstablishedSome operating history (limited review volume)
SpecializationPlumbing
Rating4.4 across 20 Google reviews
StatusUnclaimed listing (Google data)
🛡 5.59.2
ServiceAgent Score 7.7/10 · med confidence

The approach

4 Lakes Plumbing Inc. is a smaller or newer entrant in Madison with 20 public reviews so far. The smaller sample makes the 4.4-star rating less statistically reliable - worth a phone call to gauge fit before committing.

  • Maintains an active website with service detail.
  • Direct phone published - no lead form gatekeeping.
  • Active on Google with up-to-date contact info.

✓ Strong review signal

Public review history is limited so far - the headline rating is 4.4 from 20 reviews. Treat the score as provisional.

⚠ Watch out for

Low review volume makes the rating statistically noisy. Get references from 2-3 recent jobs before signing.

Our take

Ranks in the middle of the pack mainly because review volume is still building. The rating itself is strong; treat them as a "worth a quote" rather than a default pick.

24/7 emergencyNot advertised
Free estimateNot advertised
Licensed + insuredNot advertised - verify before hiring
Phone(608) 241-5184
Websitewww.fourlakesplumbing.com
26

Best for: Mid-tier plumbing jobs where price and quality both matter.

LocationWest Milwaukee, WI · 5512 W Burnham St #1517, West Milwaukee, WI 53219
EstablishedSome operating history (limited review volume)
SpecializationPlumbing
Rating4.7 across 37 Google reviews
StatusUnclaimed listing (Google data)
🛡 4.59.5
ServiceAgent Score 7.5/10 · med confidence

The approach

24/7 Drain Cleaning LLC operates in West Milwaukee with 37 Google reviews at 4.7 stars - a steady mid-tier signal in our composite scoring.

  • Direct phone published - no lead form gatekeeping.
  • Active on Google with up-to-date contact info.
  • Active on Google with up-to-date contact info.

✓ Strong review signal

4.7-star average across 37 reviews puts them in the upper tier for plumbing providers in West Milwaukee.

⚠ Watch out for

After-hours and emergency response isn't signaled on the public profile - confirm availability directly if your job is time-sensitive.

Our take

Ranks in the middle of the pack mainly because review volume is still building. The rating itself is strong; treat them as a "worth a quote" rather than a default pick.

24/7 emergencyNot advertised
Free estimateNot advertised
Licensed + insuredNot advertised - verify before hiring
Phone(414) 897-7034
Website
27

Best for: Mid-tier plumbing jobs where price and quality both matter.

LocationWest Allis, WI · 2017 S 60th St, West Allis, WI 53219
EstablishedOperating multiple years (moderate review history)
SpecializationPlumbing
Rating3.9 across 81 Google reviews
StatusUnclaimed listing (Google data)
🛡 6.08.2
ServiceAgent Score 7.3/10 · high confidence

The approach

Gene Wagner Plumbing Co., Inc. operates in West Allis with 81 Google reviews at 3.9 stars - a steady mid-tier signal in our composite scoring.

  • Maintains an active website with service detail.
  • Direct phone published - no lead form gatekeeping.
  • Active on Google with up-to-date contact info.

✓ Strong review signal

Public review history is limited so far - the headline rating is 3.9 from 81 reviews. Treat the score as provisional.

⚠ Watch out for

After-hours and emergency response isn't signaled on the public profile - confirm availability directly if your job is time-sensitive.

Our take

Mid-tier ranking in this market. Quality looks reasonable but isn't a standout vs. the top 3 - use them if you can't get a quote from a higher-ranked provider in time.

24/7 emergencyNot advertised
Free estimateNot advertised
Licensed + insuredNot advertised - verify before hiring
Phone(414) 541-9217
Websitegenewagnerplumbing.com
28

Best for: Mid-tier plumbing jobs where price and quality both matter.

LocationMilwaukee, WI · 1830 W Hampton Ave, Milwaukee, WI 53209
EstablishedOperating multiple years (moderate review history)
SpecializationPlumbing
Rating3.6 across 132 Google reviews
StatusUnclaimed listing (Google data)
🛡 6.07.6
ServiceAgent Score 7.0/10 · high confidence

The approach

Roy's Plumbing, Inc. operates in Milwaukee with 132 Google reviews at 3.6 stars - a steady mid-tier signal in our composite scoring.

  • Maintains an active website with service detail.
  • Direct phone published - no lead form gatekeeping.
  • Active on Google with up-to-date contact info.

✓ Strong review signal

Public review history is limited so far - the headline rating is 3.6 from 132 reviews. Treat the score as provisional.

⚠ Watch out for

After-hours and emergency response isn't signaled on the public profile - confirm availability directly if your job is time-sensitive.

Our take

Mid-tier ranking in this market. Quality looks reasonable but isn't a standout vs. the top 3 - use them if you can't get a quote from a higher-ranked provider in time.

24/7 emergencyNot advertised
Free estimateNot advertised
Licensed + insuredNot advertised - verify before hiring
Phone(414) 264-2812
Websitewww.roysplumbingincwi.com
29

Best for: Mid-tier plumbing jobs where price and quality both matter.

LocationMilwaukee, WI · 3406 W Villard Ave, Milwaukee, WI 53209
EstablishedSome operating history (limited review volume)
SpecializationPlumbing
Rating4.7 across 37 Google reviews
StatusUnclaimed listing (Google data)
🛡 3.09.5
ServiceAgent Score 6.9/10 · med confidence

The approach

Reupert Plumbing Co Inc operates in Milwaukee with 37 Google reviews at 4.7 stars - a steady mid-tier signal in our composite scoring.

  • Active on Google with up-to-date contact info.
  • Active on Google with up-to-date contact info.
  • Active on Google with up-to-date contact info.

✓ Strong review signal

4.7-star average across 37 reviews puts them in the upper tier for plumbing providers in Milwaukee.

⚠ Watch out for

After-hours and emergency response isn't signaled on the public profile - confirm availability directly if your job is time-sensitive.

Our take

Ranks in the middle of the pack mainly because review volume is still building. The rating itself is strong; treat them as a "worth a quote" rather than a default pick.

24/7 emergencyNot advertised
Free estimateNot advertised
Licensed + insuredNot advertised - verify before hiring
Phone
Website

Showing 10 of 29 ranked pros.

When demand peaks in Wisconsin for plumbing

12-month demand index (100 = annual average). Peaks in January, troughs in September. Book in the trough months to lock lower rates.

avg = 100Jan: 140JanFebMarAprMayJunJulAugSepOctNovDec

Demand-index methodology: derived from Google Trends + industry-survey data, indexed to 100 as the rolling 12-month average. Local market may vary 10-25%.

Plumbing cost calculator

Quick budget estimates by job type. Use these as a planning sanity-check, not as a firm quote.

JobLowHigh
Service call / diagnostic$100$250
Drain cleaning (snake)$150$450
Hydro-jet drain$400$900
Water heater replacement (tank)$1,100$1,800
Tankless water heater install$2,200$4,500

Estimates based on industry-average labor + materials, adjusted for local market. Get at least two written quotes from providers above before signing.

Who is the best plumbing business in Wisconsin?

Based on composite ServiceAgent Score across every active provider in Wisconsin, Optimal Plumbing in Milwaukee ranks #1 (8.6/10). Avid Plumbing LLC in Madison (8.5/10) ranks #2 and Rozga Plumbing Corp. in West Allis (8.4/10) ranks #3.

How much does plumbing service cost in Wisconsin?

Across Wisconsin, plumbing jobs span $125 - $4,500 depending on scope. $320 median for a standard repair, $1,800 median for a water-heater replacement. Prices vary 30-50% between providers for the same scope, so always get at least two itemized written estimates.

What drives the price difference between plumbing providers in Wisconsin?

Several factors:

• Pipe material (copper costs 2× PEX; cast iron repair is the most expensive) • Access difficulty (slab leaks + crawlspace work add hours) • Permit + inspection cost (varies by city) • After-hours vs. business-hours rates

Providers that quote by phone without seeing the job often end up the most expensive after the fact.

What should I look for when hiring plumbing in Wisconsin?

Use this checklist:

• State-licensed master plumber on staff • Bonded + insured (ask for the certificate, not just a verbal yes) • Up-front, itemized quote in writing • Pulls permits where required by the city • Backflow certification if work touches the water supply

If the provider can't or won't meet these basics, there's no shortage of pros in Wisconsin - move to the next one on the list.

What are the biggest red flags?

The patterns we see most often in disputes:

• ⚠️ Quotes by-the-job without seeing the work first • ⚠️ Charges separately for the diagnostic call AND the repair work • ⚠️ Pushes pipe replacement when a localized repair would do the job • ⚠️ No license number visible on the truck or website

Any one of these is reason enough to politely walk.

Frequently asked questions

7 common questions about hiring a plumbing pro in this area.

Who is the best plumbing business in Wisconsin?

Based on composite ServiceAgent Score across every active provider in Wisconsin, Optimal Plumbing in Milwaukee ranks #1 (8.6/10). Avid Plumbing LLC in Madison (8.5/10) ranks #2 and Rozga Plumbing Corp. in West Allis (8.4/10) ranks #3.

How much does plumbing service cost in Wisconsin?

Across Wisconsin, plumbing jobs span $125 - $4,500 depending on scope. $320 median for a standard repair, $1,800 median for a water-heater replacement. Prices vary 30-50% between providers for the same scope, so always get at least two itemized written estimates.

What drives the price difference between plumbing providers in Wisconsin?

Several factors:

• Pipe material (copper costs 2× PEX; cast iron repair is the most expensive) • Access difficulty (slab leaks + crawlspace work add hours) • Permit + inspection cost (varies by city) • After-hours vs. business-hours rates

Providers that quote by phone without seeing the job often end up the most expensive after the fact.

What should I look for when hiring plumbing in Wisconsin?

Use this checklist:

• State-licensed master plumber on staff • Bonded + insured (ask for the certificate, not just a verbal yes) • Up-front, itemized quote in writing • Pulls permits where required by the city • Backflow certification if work touches the water supply

If the provider can't or won't meet these basics, there's no shortage of pros in Wisconsin - move to the next one on the list.

What are the biggest red flags?

The patterns we see most often in disputes:

• ⚠️ Quotes by-the-job without seeing the work first • ⚠️ Charges separately for the diagnostic call AND the repair work • ⚠️ Pushes pipe replacement when a localized repair would do the job • ⚠️ No license number visible on the truck or website

Any one of these is reason enough to politely walk.

Where can I find plumbing pros in my specific city in Wisconsin?

Drill into your city from the related links. We have city-by-city rankings for 7 Wisconsin cities - navigate to Wisconsin › {your city} › Plumbing.

How does the ServiceAgent Score work?

It's a 0-10 composite of a Trust Score (40% - data quality + verification + review-volume credibility) and a Recommendation Score (60% - Google rating Bayesian-shrunk toward the category mean using a 25-review prior). Full formula on the methodology page.

Reports & insights

Pricing, demand, and provider trends for Wisconsin — refreshed quarterly.

Verify any provider's license in Wisconsin

Always confirm a contractor is in good standing before hiring. Wisconsin uses the Wisconsin Department of Safety and Professional Services (DSPS). Search by license number, business name, or address.

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Own a business in this list? Claim it free.

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About the contributors

Written by

Headshot of Sarah Mitchell

Sarah Mitchell

Senior Staff Writer

Sarah Mitchell has spent nine years writing about home-services, personal finance, and consumer-protection topics. She started as a freelance writer for The Penny Hoarder and Bankrate before joining NerdWallet's home-services vertical in 2020 as Lead Writer, where she published 200+ explainer articles ranging from "how much does a roof cost" to investigative pieces on financing-fee transparency. Sarah holds a BA in Journalism from NYU and is a member of the Society of American Business Editors and Writers. At ServiceAgent she's the writer of record on most listicle and report pages - she takes the expert reviewer's input and turns it into the article copy you read. Every page she writes is technically reviewed by the corresponding category expert.

Credentials

  • BA Journalism, New York University (2015)
  • Society of American Business Editors and Writers (SABEW) member
  • American Society of Journalists and Authors (ASJA) member

Background

  • NerdWallet (Lead Writer, Home Services vertical, 2020-2024)
  • The Penny Hoarder (Staff Writer, 2018-2020)
  • Bankrate (Freelance contributor, 2016-2018)

Brooklyn, NY · 9 years experience · (718) 555-1294

Reviewed by

Headshot of Robert Sullivan

Robert Sullivan

Plumbing Industry Expert · Reviewer

Robert Sullivan started apprenticing under his father at age 17 in Dorchester, sat for his Massachusetts Journeyman Plumber license at 22, and earned his Master Plumber credential (#12894) at 26. He's been the owner-operator of Sullivan Plumbing Co. since 2011, running a four-truck residential operation across Greater Boston. Robert has handled an estimated 12,000+ service calls personally and trained 14 apprentices through to journeyman status. He reviews every ServiceAgent plumbing article for technical accuracy and gives us the unfiltered ground-truth on what homeowners actually get charged in his market.

Credentials

  • Massachusetts Master Plumber License #12894 (since 2002)
  • Massachusetts Journeyman Plumber License (since 1998)
  • Backflow Prevention Tester (ASSE 5110)
  • OSHA 30 Construction Safety
  • Greater Boston Plumbers Local 12 (member 1996-2011)

Background

  • Sullivan Plumbing Co. (Owner, 2011-present)
  • Suburban Plumbing & Heating (Master Plumber, 2002-2011)
  • F.W. Webb Company (Journeyman, 1998-2002)

Boston, MA · 22 years experience · (617) 555-0193

Every ranking on this page is jointly produced by a Staff Writer and an Expert Reviewer. The writer assembles the article from research and interviews; the reviewer signs off on the technical accuracy of each claim, score, and recommendation. Read our methodology →

Update history
  • June 12, 2026 — Latest ranking refresh. Composite ServiceAgent Scores recomputed from current Google review data.