Markate vs Thryv
A straight look at how these tools handle the HVAC, Plumbing, and Electrical front office: answering calls, booking jobs, following up, and keeping records. Capabilities come from each vendor’s own public materials. Reviews are real and linked to their source.
Capabilities, side by side
Each tool is scored on its own terms, by the same set of categories. Hover any cell for the definition and the source behind it.
| Capability | Markate | Thryv |
|---|---|---|
| AI Voice (Inbound) | No* | No* |
| AI Voice (Outbound) | No* | No* |
| SMS Follow-up | No* | No* |
| Appointment Booking | No* | No* |
| Native CRM | Partial* | Partial* |
| Payments | Partial* | Partial |
| Dispatch & Scheduling | No* | No* |
| Review Management | No* | Partial* |
| Live Human Backup | No* | No* |
| HVAC Trade Templates | No* | No* |
| FSM Integrations | No* | No* |
Yes / Partial / No reflect each tool on its own terms, scored from its public materials. Hover a cell for the definition and source. * marks limited evidence.
Pricing model
Pricing changes often and each tool prices differently (per seat, per minute, per call, or usage based). Rather than freeze a number that goes stale, we link straight to each vendor’s own pricing page so you see the current model at the source.
What customers say
Verbatim public reviews, praise and complaints both, each linked to where it was posted. We do not edit or cherry-pick for tone.
Markate
4.8/5 · 10 reviews“We use Markate every single day! Markate allows us to send a message to the clients letting them know we are on the way.”
“connecting to QuickBooks - we did that one time and it doubled all of our invoices and clients, so now we have to keep them separate.”
“We love to be able to see when they view or accept an estimate as well. The customer support always get back to us.”
“Markate always figures out any issues we have and works hard to correct them.”
Thryv
4/5 · 89 reviews“Keap provides a flexible and dynamic product that helps small businesses capitalize on marketing automation to remove the time-consuming tasks”
“System emails do not use the templates that I create and store elsewhere”
“I found that Keap helped me stay on track and on task so that I could focus on the really important stuff - like ticket sales”
“The email builder need the option to send a text-only email”
Trade fit
The home service trades each tool is tracked for.
Markate
- HVAC
- Plumbing
- Electrical
- Landscaping
Thryv
- HVAC
- Plumbing
- Electrical
One of these is ours. Here is the honest pitch.
ServiceAgent is the AI front office built for home service teams. It answers every call, books the job, and keeps your records straight. Try it and judge for yourself.