UpFirst Pricing and Reviews (2026)

UpFirst pricing at a glance: Starter to Scale

UpFirst is a 24/7 AI receptionist priced by a monthly call allowance, billed per completed call rather than per minute. UpFirst publishes its prices. Paying annually takes 20% off the base, so the table shows the standard monthly price and the annual equivalent a month. Extra calls over the allowance bill at the plan's per call rate.

Because billing is per completed call, a 30 second call and a 10 minute call cost the same. Spam calls, calls under 15 seconds, and calls where the caller never speaks are excluded, so only real calls count toward the allowance.

UpFirst plans explained: what each tier includes

Every plan carries the same core AI receptionist: 24/7 answering, call recordings and transcription, appointment scheduling, caller summaries and support for more than 35 languages. The plans differ by the monthly call allowance, the per extra call rate, and the onboarding and support on the higher tiers.

Starter, $24.95 a month

30 calls a month, $1.50 per extra call ($19.96 a month billed annually). It fits a low volume or side hustle business that wants calls answered without a big commitment.

Premium, $59.95 a month

90 calls a month, $1.00 per extra call ($47.96 annually). It suits a growing local service provider taking a steady stream of calls.

Pro, $159.95 a month

300 calls a month, $0.75 per extra call ($127.96 annually). UpFirst marks Pro its most popular plan, and it adds white glove onboarding and custom integrations, which is why busy small businesses land here.

Scale, $299 a month

600 calls a month, $0.70 per extra call ($239.20 annually). Scale adds priority support and volume discounts on top of onboarding and integrations, fitting high volume or multi location teams.

Custom and billing details

Above 600 calls, UpFirst quotes a custom plan with volume discounts and priority support. Every plan is billed per completed call, pays 20% less annually, comes with a 14 day free trial and no card, and excludes spam and calls under 15 seconds from the count.

Which UpFirst plan fits your call volume

The choice comes down to how many calls a month the business takes, since every plan carries the same AI receptionist. The best fit for each:

• Starter ($24.95) suits a low volume or side hustle business, up to 30 calls a month.
• Premium ($59.95) suits a growing local service provider, up to 90 calls.
• Pro ($159.95) suits a busy small business taking up to 300 calls that also wants onboarding and custom integrations.
• Scale ($299) or Custom suit high volume or multi location teams at 600 calls or more.

Because billing is per call, a shop with many short calls does well on UpFirst, since call length does not change the price. A home services business that wants an AI front desk trained on the trades, with live human backup and a $0 starting price, has an alternative in ServiceAgent.

The real cost of UpFirst: calls, overage and billing

UpFirst’s real monthly cost is the plan price for the call allowance, plus any overage when the month runs long. There is no per minute charge and no setup fee. Paying annually takes 20% off the base. The examples below show the total at four setups, using UpFirst’s own published prices.

UpFirst cost examples by plan and calls

The table sets the monthly total for four common setups. Because billing is per completed call, call length does not change the price, and spam and sub 15 second calls are excluded from the count.

The plan price covers the included calls. Calls over the allowance bill at the plan’s per call rate, $1.50 on Starter down to $0.70 on Scale. Annual billing lowers the base by 20%.

UpFirst extra costs: overage and billing terms

Beyond the monthly plan price, a few things shape the real bill:

• Overage calls. Calls over the allowance bill at the plan rate, $1.50 on Starter, $1.00 on Premium, $0.75 on Pro and $0.70 on Scale.
• Per call, not per minute. A long call and a short call cost the same, which suits shops with quick calls but means every completed call counts.
• Annual discount. Paying annually takes 20% off the base, so the effective monthly price drops on every tier.
• Extra AI agents. Each additional AI agent beyond the first is $9.95 a month.
• Exclusions. Spam, calls under 15 seconds and calls where the caller never speaks do not count toward the allowance.

Terms, contract, and trial

UpFirst reviews: what customers say

UpFirst rates highly where it is reviewed, though on a young and small sample. It holds a 4.9 out of 5 across 26 reviews on G2 and a 5.0 out of 5 across 12 reviews on Capterra, with no Trustpilot listing, so roughly 38 reviews in total. The high ratings read as a young company with happy early customers rather than a long, settled consensus. On price, the dominant theme is value: reviewers call the pricing extremely competitive and some report it cutting their answering bill sharply versus what they paid before. The other consistent note is how little setup it takes to get answering, with almost no onboarding curve. The honest read is strong early sentiment, especially on cost and ease, on a review base that is still small.

What customers say about UpFirst pricing

On price, the documented themes are consistent and positive. Reviewers describe UpFirst as extremely competitive, and the per call model lands well with shops whose calls are short, since a quick call and a long one cost the same. Some report large savings against a previous human answering service or a pricier AI tool. The main caution is simply the size of the review base: the ratings are high but thin, so a buyer leaning on them should pair the reviews with the free trial. The practical read is that UpFirst is a low cost, easy to start option, and the 14 day no card trial makes it cheap to test against your own call volume.

ServiceAgent: the home services AI front desk alternative to UpFirst

UpFirst and ServiceAgent are both AI receptionists, and UpFirst is a genuinely low cost, easy to start option. The difference is focus and model. UpFirst bills per call on monthly tiers from $24.95 and serves many kinds of small business. ServiceAgent is built specifically for home services, answers every call 24/7, qualifies the lead and books the job, and adds live human backup when a call needs it. Around 62% of calls to small businesses go unanswered, and 85% of those callers do not call back, so capture is the whole game. ServiceAgent starts at $0 on the Launch plan and runs on usage based credits, so a shop can start with no monthly commitment. It has handled more than 350,000 calls at a 100% capture rate and a 56% booking rate across more than 7,600 businesses.

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UpFirst vs ServiceAgent: AI receptionists compared

Both are AI receptionists that answer and book calls, so the comparison is on model, focus and entry price. UpFirst bills per call on monthly tiers across many industries; ServiceAgent is built for home services on a flat, usage based credit with human backup.

UpFirst fits a budget conscious small business that wants a simple, low cost per call plan. ServiceAgent fits a home services owner who wants every call answered and booked on a flat price that starts at $0, with live human backup and training on the trades.

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